In this article

Back

Footfall Data

What is Footfall Data?

Footfall data refers to the number of people entering a trade area, shop, or building in a given time hour, day, week, etc.

Related articles

Using Foot Traffic Data to Discover Retail Success Blog

Using Foot Traffic Data to Discover Retail Success

Foot traffic data contributes to the creation of a model for retail store success. It helps measure customer attraction, understand local demographics and the impact of competition.
Read more
Traffic Analytics is not a Trivial Pursuit Blog

Traffic Analytics is not a Trivial Pursuit

Traffic analysis has many benefits, such as understanding sales performance and consumer behavior, as well as better competitive intelligence. There are several ways to use vehicular traffic data, which deliver accurate, comprehensive traffic counts.
Read more
What Defines a Retail Trade Area Today? Blog

What Defines a Retail Trade Area Today?

The trade area definition hasn’t really changed, but the amount and variety of data available to create and analyze trade areas certainly has. Read more for new methods of trade area analysis.
Read more
CHATWITH US