Footfall Data

Foot traffic data contributes to the creation of a model for retail store success. It helps measure customer attraction, understand local demographics and the impact of competition.

Traffic analysis has many benefits, such as understanding sales performance and consumer behavior, as well as better competitive intelligence. There are several ways to use vehicular traffic data, which deliver accurate, comprehensive traffic counts.

The trade area definition hasn’t really changed, but the amount and variety of data available to create and analyze trade areas certainly has. Read more for today’s techniques and benefits of trade area analysis in retail.