Knowing your customers is essential. New paradigms are shaping the financial services industry with mobile banking becoming increasingly important and shifting demographics that will impact how customers interact with their banks. Geospatial solutions can be used to discover new markets and accelerate conversion rates by enriching your data with geodemographics, socio-economic data and consumer spending habits. Find answers to the most important “where” questions: Where are my largest account holders? Where are the best locations for ATMs? Where’s the best routes to my branch?