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What is GIS?

Jonathan Houde|October 23, 2024

Everything you need to know about GIS: how it relates to geospatial data, why is it important to business today, who uses it and how.

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Where Retail Site Selection, Analytics and Perfect Information Meet

Etienne Lincourt|September 29, 2024

Today, selecting “where” is the domain of the geospatial data scientists that have an abundance of information available to them. However, because the access to digital data is rich and vast, the competition is brutal.

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Building a Smart Return-to-Office Plan: What to Consider

Jade Ferlatte|September 26, 2024

Explore an effective return-to-office strategy with location intelligence for better-informed decisions.

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Mastering Sales Territories in Sales Management

Jade Ferlatte|September 3, 2024

Build or optimize your sales territories for efficient sales management with Korem. Boost your sales performance and achieve better results!.

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How to Use Foot Traffic Data to Gain Store Performance

Jean-Sébastien Turcotte|August 5, 2024

Foot traffic data contributes to the creation of a model for retail store success. It helps measure customer attraction, understand local demographics and the impact of competition.

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What is Data as a Service (DaaS) for Geospatial?

Moisés Benzan Valette|August 5, 2024

DaaS addresses the challenges related to finding or sourcing third-party data, in this case, geospatial data. There are several key benefits of DaaS, such as the discoverability of available data, the ability to streamline procurement, the transaction-based data licensing agreement, and the access to the latest vintage and updates.

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GeoAI: Effectively Combine Geospatial and Artificial Intelligence

Mathieu Nicolet|August 1, 2024

Solve real-world challenges with GeoAI. Combine geospatial technologies and artificial intelligence.

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How to Build a Custom GIS Solution for Your Geospatial Data

Patrick Dubé|July 4, 2024

Discover the tools and skills needed to build and manage a custom GIS solution. Secure data integration and data management with Korem’s expertise.

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What is Customer Segmentation Data?

July 3, 2024

Learn how customer segmentation data can elevate your location planning, marketing strategy and logistics. Unlock the key to growth.

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How to Select the Best GIS Software for Your Needs? 

Patrick Dubé|July 2, 2024

Find the best GIS software tailored to your needs with Korem’s expertise. Unlock powerful mapping and analysis tools for your geospatial projects.

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Explore the Evolution of EV Charging Infrastructure

April 29, 2024

Location analytics serves as the key to developing a future-proof EV infrastructure strategy, minimizing the total cost of ownership.

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Four Instances Where Mobility Data Offers an Edge in Retail

April 25, 2024

Retailers must have a customized strategy tailored to their needs, not a one-size-fits-all solution, to make the most of traffic data and achieve their business objectives.

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Challenges and Considerations When Using Visitation Data

Yan Trudeau|October 10, 2023

In the dynamic realm of retail, physical stores thrive amidst digital trends. Yet, leveraging visitation data demands careful consideration—choosing sources wisely and interpreting the data.

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Discover What’s New in MapInfo Pro v2023

Patrick Dubé|September 15, 2023

Explore the latest enhancements and enduring advantages of MapInfo Pro, whether you’re a long-time user or new to mapping solutions. Dive into this article for valuable insights.

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How to Create an Effective EV Strategy

Etienne Lincourt|August 23, 2023

Thinking about adding EV chargers to your stores? We answer the key questions to help you unlock the potential for increased revenue for retail businesses.

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Navigating Cloud Migration Challenges for Data Warehousing

Louis Roy|April 11, 2023

Companies are increasingly migrating their on-premises databases to cloud data warehouses. Korem is here to help your teams in their geo-enablement, demystify the various cloud options available on the market, and overcome your cloud migration challenges.

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Maximizing Bank Success: A Guide to Branch Network Optimization

Gabrielle Olivier|March 17, 2023

To better meet the changing needs of customers, maximize efficiency, and maintain profitability, banks must make branch network right-sizing decisions using hyperlocal data and a site analysis tool.

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The Missing Ingredient in Your Competitive Landscape Analysis

Gabrielle Olivier|February 23, 2023

All companies from the smallest startups to multinational corporations can benefit from a competitive landscape analysis, which is considered a key ingredient to success. But they are all missing one thing: the usage of hyperlocal data such as mobility data.

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The Power of Traffic Data for Retail Predictive Analytics

Gabrielle Olivier|February 9, 2023

To measure store success, static data must be combined with pedestrian and vehicle mobility data, which are a powerful means of predicting sales and adapting supply to demand with the utmost accuracy.

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Building an Efficient EV Infrastructure Strategy With Geospatial

Gabrielle Olivier|February 8, 2023

Korem can help you develop an effective EV infrastructure strategy through location data and site analytics that will assist you in complying with regulations and meeting increasing customer demand.

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Innovating in Times of Crisis to Stay on Top

Jean-Sébastien Guy|February 1, 2023

Investing in geospatial data and technology now could ensure your business resilience and give you an invaluable competitive advantage in the future.

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The Benefits of Geolocation for the Retail Industry

Gabrielle Olivier|November 3, 2022

Geolocation can help retailers in the post-pandemic era in three ways: optimizing last-mile delivery, managing new mobility data sources, and building an electric vehicle charging station strategy.

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The Biggest Insurance Industry Challenges Today

Jonathan Houde|November 1, 2022

From a roundtable discussion with six insurance providers, we concluded that there are four main challenges facing the insurance industry: changing risk profiles and risk exposure, massive amounts of insurance data, data security and privacy, and digital modernization.
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InsureTech Connect: Staring Into the Geospatial Abyss – Part 2

Joe Francica|October 11, 2022

At the InsureTech Connect 2022 conference, I learned that the ecosystem for geospatial technology is growing, that the chasm between the need for highly accurate, up-to-date data is huge, and that users are staring into an abyss.

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The Four Main Benefits of Geomarketing

Gabrielle Olivier|October 6, 2022

Geomarketing makes it easier for you to conduct market research, evaluate sales performance, run targeted marketing campaigns, and optimize logistics.

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When Average Annual Daily Traffic (AADT) Is No Longer the Standard

Jean-Sébastien Turcotte|October 3, 2022

For years, the retail industry has relied on Annual Average Daily Traffic (AADT) to understand traffic around existing and planned locations. However, it is no longer an accurate measure as a differentiating indicator because there are now more reliable sources of traffic data available, such as DHT.

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A Chasm No Longer for Geospatial? It’s an Abyss that’s Bigger than Ever.

Joe Francica|August 18, 2022

The gap between technology and expertise continues to widen as the technology, the appetite for new data, and solutions advance as well.

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The Increasing Complexity of Sourcing High-Accuracy, Sensitive Data

Gabrielle Olivier|July 28, 2022

Data collection is not always done in a transparent manner, and sometimes doesn’t respect confidentiality and privacy considerations. That is why it is in the best interest of organizations to deal with a neutral specialist who can provide advice on sensitive data.

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EV Charging Stations Will Challenge Retailer’s Brand Identities

Joe Francica|July 6, 2022

Currently, EV charging stations are popping up at hotels, malls, and restaurants. This is already transforming trade areas for both fuel retailers and the places where consumers stop for longer periods of time than they would to gas up their ICE cars.

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Last-Mile Delivery Route Optimization with Real-Time Data and Route Planning Applications

Gabrielle Olivier|June 13, 2022

Having route optimization software is the best way to solve the majority of problems encountered by last-mile delivery providers, whether in terms of efficiency, costs, or customer satisfaction.

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The Revenge of Demographics

Joe Francica|June 8, 2022

If Census geographies are suspect and mobile movement data are subject to limited geographic extents and privacy, what’s the answer? The answer is to use both.

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Improving the Customer Experience in Banking With Geospatial Technology and Data

Gabrielle Olivier|May 24, 2022

Several banking customer experience trends are likely to emerge and unfold over the next year to meet the changing needs of the public.

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FCC Continues to Map Out Next Steps for Broadband Data Collection

Joe Francica|May 16, 2022

In February 2022, the US Federal Communications Commission set new guidance for delivering information regarding the availability of broadband internet services throughout the United States.

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Data as a Service: Dim Sum for Data

Joe Francica|May 2, 2022

The confusing thing about Data as a Service, or DaaS, is that there are so many different kinds from which to choose. A solution provider that has the expertise to customize the technology menu to satisfy the entire banquet of business problems will likely be required.

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The Importance of Data Integrity Before Launching an Artificial Intelligence (AI) Project

Gabrielle Olivier|April 29, 2022

Before companies can benefit from artificial intelligence (AI) and machine learning (ML), they must first invest in data integrity — in its accuracy and validity throughout its life cycle.

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Traffic Analytics in the Banking Industry for Financial Planning and Forecasting

Gabrielle Olivier|April 22, 2022

With the rise in popularity of online services, traffic analysis is becoming paramount for banks to make accurate financial forecasts and the best decisions about opening and closing branches.

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How Geospatial Technology Can Help Select Optimal Locations for Electric Vehicle Charging Stations

Gabrielle Olivier|April 4, 2022

Access to quality geospatial data and analysis of that data using a geographic information system (GIS) is critical to determining ideal sites for electric vehicle charging stations.

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The Lack of Resources and Expertise Within Companies to Fully Exploit Geospatial Technology

Jean-Sébastien Guy|March 28, 2022

The scarcity of specialized manpower is a growing challenge for innovation-dependent organizations wishing to exploit geospatial technology. Korem has the answer to this problem by combining expertise and an all-in-one solution.

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The Customer-Centric Approach: A Sales Technique That Listens to People

Jean-Sébastien Guy|March 21, 2022

Korem prioritizes a human buying experience to ensure that its clients have access to the most cost-effective geospatial solutions on the market.

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Spatial Capital: A Little-Known Asset for Companies

Stéphane Roche|March 16, 2022

The enlightened use of the spatial dimension of society constitutes, for a company, an unsuspected spatial capital that geospatial expertise makes it possible to bring to fruition.

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Geospatial Expertise: An Undeniable Facilitator for Operational Monitoring of Sustainable Development Goals

Stéphane Roche|March 14, 2022

Geospatial expertise is an essential lever for operational monitoring of the Sustainable Development Goals.

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The Benefits of Hyper-Precise Insurance Underwriting Data and Insurance Geocoding for Pricing Policy

Gabrielle Olivier|March 2, 2022

Insurers are increasingly embracing geospatial technology and, more specifically, hyper-precise insurance underwriting data and insurance geocoding systems to improve pricing policies.

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Geospatial Technology: Invisible but Fundamental to Business Intelligence Solutions

Gabrielle Olivier|February 11, 2022

Geospatial technology is everywhere, enabling organizations to make better decisions and invest their money more intelligently. But that requires quality data.

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Pinpointing Demand for High-Speed Wireless with Location Technology

Saad Lahrech|January 31, 2022

With the fast expansion of the 5G network and the high demand for cell phones, carriers are looking to increase the capacity of their networks with location technology.

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Insurance Companies Look to Digital Earth Imagery When Disasters Happen

Joe Francica|January 24, 2022

Aerial or satellite Earth observation imagery allows insurance companies to quickly and efficiently assess damage, identify fraudulent claims and save costs.

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Retail Traffic Analytics is not a Trivial Pursuit

Jean-Sébastien Turcotte|December 14, 2021

Traffic analysis has many benefits, such as understanding sales performance and consumer behavior, as well as better competitive intelligence. There are several ways to use vehicular traffic data, which deliver accurate, comprehensive traffic counts.

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Geospatial Technology Takes on Cloud-Native Platforms

Jonathan Houde|October 26, 2021

With 85% of enterprise data having a geospatial component, there is an undeniable need for both, geocentric platforms, like GIS, geo-enabled BI solutions that support end users, and elastic data lakehouses needed by corporate IT environments.

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Choosing Geospatial Software? Sometimes It’s Apples vs. Oranges

Joe Francica|October 13, 2021

Reports that include lists of “the best” or “highest CX score” should be read with caution as they often lump all GIS solutions into a common bucket.

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Location Platforms: Korem’s Take on the Omdia Report

Joe Francica|October 5, 2021

OMDIA published its report “Location Platform Index” in which they assessed and ranked the vendors of location and mapping platforms and services. We offer our opinion on the report.

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Let’s Look at The Latest Update For Precisely MapInfo Pro (V2021)

David Boucher|October 4, 2021

Overview of the new features: Time series capabilities, “Select by Attribute” tool, Expanded GDAL file format support, Tiled Server reprojection, Multi-Resolution Virtual Raster (MVR) & support for paging in WFS.
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How the Location of Things and Autonomous Vehicles Will Transform Transportation Logistics

Joe Francica|September 10, 2021

How geospatial analytics can be leveraged to plan for the inevitable growth of the urban environment.

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The Best Ways to Perform Retail Trade Area Analysis Today

Joe Francica|August 16, 2021

The trade area definition hasn’t really changed, but the amount and variety of data available to create and analyze trade areas certainly has. Read more for today’s techniques and benefits of trade area analysis in retail.

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The Velocity of High-Speed Demographic Shifts Leaves Question Marks for the Commercial & Residential Real Estate Industry

Joe Francica|June 29, 2021

The future of logistics real estate has been forever changed with the long-term structural growth rate rising. Adapting to the current environment will require commercial real estate companies to leverage technology in such a way that allows them to keep the same pace in the post-pandemic era.

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Fleet Management Optimization With Geospatial Technology

Yan Bissonnette|June 15, 2021

Geospatial technology is a fundamental tool to understand the insights necessary for the effective management of fleets and the coming changes expected from autonomous vehicles.

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Build or Buy Geospatial Data: A Rational Choice Is Needed

Stéphane Roche|May 28, 2021

Two factors contribute to the complexity of geospatial data: its uncertainty and its diversity. Given this, there are some key elements to consider when purchasing data.

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Take-out? Drive thru? BOPIS? Retailers Adapt Quickly to Serve Loyal Customers

Joe Francica|May 5, 2021

Geospatial technology can be the critical element that provides superior customer service. Read how retailers have adapted during the pandemic.

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What is Geospatial Data?

Joe Francica|April 26, 2021

We explain what geospatial data is and what its applications are in today’s business.

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The Rise of Location Data Marketplaces and the Plight of Subway Sandwiches

Jean-Sébastien Guy|April 19, 2021

Purchasing geospatial data is not easy and just offering it up in a data marketplace doesn’t make it more convenient.

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Paying the Right Amount of Online Sales Tax? It’s Taxing

Joe Francica|April 15, 2021

Online retailers have the burden of assigning the right sales tax to each purchase—the task can be complex if you add local jurisdictions and tax district boundaries.

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How Energy Utility Companies Are Using Geospatial Data & Location Technology for Regulatory Compliance

Jean-Sébastien Turcotte|March 24, 2021

Current and accurate geospatial data provides the ability to mitigate risks associated with potentially hazardous situations in order to comply with regulatory guidelines.

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How the Geospatial Industry Has Grown From Useful to Indispensable

Joe Francica|March 19, 2021

Location technology has moved from being a useful tool to an indispensable solution. It impacts everything from the customer experience to inventory to e-
commerce and has become essential for buy online, pick up in-store (BOPIS) services.

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2021: The Year of the Geospatial Market Consolidation

Jean-Sébastien Guy|March 18, 2021

The geospatial market is in transition with a trend toward mergers and acquisitions and the growing demand for location data, which create a need for a more independent, agnostic advisor.

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Why Accurate Geospatial Data is Essential in Insurance and Banking Risk Management

Joe Francica|March 17, 2021

The geocoding methodology and accuracy are critical to assess risk so that insurance policies may be correctly priced, and mortgages can be properly underwritten.

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Mobile Location Data Dynamically Identifies Trends in Retail, Real Estate and Beyond

Joe Francica|February 16, 2021

Mobility data has tremendous potential and the COVID-19 era shed light on how more dynamic, more real-time data has been utilized. Users can now seek those additional applications of the data and technology.

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Creating a Data-Driven Organization to Master Mixed GIS Environments

Joe Francica|January 6, 2021

Having distinct needs, organizations will often use vastly different geospatial software technology. However, this creates the challenge of working in a mixed geospatial environment.

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Rural Broadband Mapping for an Effective 5G Deployment

Saad Lahrech|December 7, 2020

The future of 5G is intrinsically and inevitably tied to location technology. 5G technologies will allow several new use cases in various areas affecting consumers, businesses and governments.

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GIS Data Applications for Transportation

Gabrielle Olivier|November 23, 2020

Throughout the transportation and delivery industries, companies have to cope with drastically changing routing plans. With cities and towns under constant development across the United States, routes that were once speedy and efficient can suddenly be rendered slow and congested.

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Using GIS to Improve Fleet Management

Gabrielle Olivier|November 23, 2020

Learn how GIS improves fleet management and assists business organization in scaling their supply chain practices.

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GIS Data Applications for Insurance Agencies

Gabrielle Olivier|November 23, 2020

Korem’s HERE GIS Map Data allows insurance agencies to identify locations with high crime and flooding to minimize risks.

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How Does the Government Use GIS Technology

Gabrielle Olivier|November 23, 2020

Along with federal and state entities, using GIS for local government bodies such as townships, cities and counties can be highly beneficial. Analyzing geospatial data for government agencies can accomplish many essential tasks.

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GIS for Banking and Financial Services

Gabrielle Olivier|November 23, 2020

Korem’s HERE Data applies to the banking and financial industry by using GIS data to keep track of branches, ATMs, and customers.

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GIS Data Applications for the Telecommunications Industry

Gabrielle Olivier|November 23, 2020

Korem’s HERE Map Data assists the telecommunications industry with marketing, customer service, capital planning, and more. Contact us today!.

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The Impact of Geospatial Analytics on the Dynamics of Financial Services & Retail Banking

Antoine Émond-Verreault|October 28, 2020

Banks and financial institutions have an enormous opportunity to leverage location-based information to support marketing, compliance, strategic planning and operational tasks.

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How Hyper-Accurate Geospatial Data for Utilities Can Optimize Planning, Operations and the Customer Experience

Jean-Sébastien Turcotte|September 22, 2020

For utility and energy companies, location underpins virtually every facet of business, from planning and network optimization to operations and delivering a great customer experience. .

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Choosing the Right Solution for Location Intelligence

Joe Francica|September 10, 2020

Market research reports, like The Forrester Wave ™️, provide a starting point for organizations that are unfamiliar with location technology and present the best solution providers. However, companies searching for a complete “answer” to address different types of business challenges and use cases might be left with an incomplete perspective and miss vital elements of the full technology stack solution.

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Geospatial Innovation in Fuel Retail for Smarter Decision-Making

Mike Nadeau|July 27, 2020

Confidently creating winning pricing strategies, forecasting sales, and executing is within your grasp with a personalized approach and the best mix of geospatial data, technology, and expertise.

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Everything You Need to Know About HERE Technologies New Pricing Model

Yan Trudeau|July 23, 2020

HERE Technologies made some adjustments to their pricing this year. Korem presents the main changes, and what they mean to you and your organization.

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How Retail Industry Data and Geospatial Analysis Are Used to Gain Customer Insights and Drive Growth

Antoine Émond-Verreault|July 17, 2020

Location data represents one of the critical success factors in the retail industry. Geospatial data and technologies are the foundation of retail success, from site selection to geospatial marketing to customer experience.

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Welcome Precisely, a New Brand and Strategy Accelerating Leadership in Data Integrity

Jonathan Houde|June 8, 2020

Fond farewell to Syncsort and Pitney Bowes Software and Data, and welcome Precisely, a new brand and strategy accelerating leadership in data integrity.

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How Geospatial Technologies Continue to Reshape the Telecommunication Industry

Saad Lahrech|May 6, 2020

Location technology helps the telco industry in areas such as telecom network planning, sales and customer service. It enables better and smarter use of resources, which will guarantee customer satisfaction and make telco operators more competitive.

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The Challenges of Operationalizing AI Models With Real-Time Business Data

Mathieu Nicolet|March 18, 2020

Overcome the barrier of artificial intelligence model operationalization with data accessibility, data security and governance, data quality and big data.

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How Insurance Leaders Successfully Leverage Geospatial Technology and Data

Jean-Sébastien Turcotte|February 27, 2020

Read how geospatial technology and data are essential to insurance companies to better model risk, set accurate premiums, accelerate claim management and many more.

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Top 6 Considerations for Choosing the Most Accurate Geocoding Service

Julien Lebrun|February 18, 2020

Not all geocoders are created equal and there are 6 things you should be aware of when choosing which geocoding service will be the most accurate.

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5 Overlooked Aspects When Developing With Location-Based Services

Guillaume Fouquet, ing., P. Eng.|January 16, 2020

Developing web mapping applications using location-based services appears sometime very simple, but we often end up helping customers who have neglected several aspects of the integration process.

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What’s New in Precisely MapInfo Pro v2019

Seydou Diop-Mena|January 9, 2020

Learn all about the features of MapInfo Pro v2019. From a new SQL window to heatmaps, Pitney Bowes has made the application more robust, easy to use and responsive to market needs.

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How Location Intelligence is Essential for a Successful 5G Deployment

Jonathan Houde|October 4, 2019

5G technologies will allow several new use cases in various areas affecting consumers, businesses and governments.

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Insurtech: 5 Questions from Across the Country

Jean-Sébastien Guy|June 14, 2019

Everything you need to know about the insurance industry’s major – and essential – transformation.

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How To Predict The Future with Enriched Geo Data

Mathieu Nicolet|May 22, 2019

The use and valorization of enriched geographical data to enhance predictive modeling and segmentation.

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ArcGIS vs Best of Breed

Jean-Sébastien Guy|January 30, 2019

When I moved from Esri Canada to Korem a few years ago, one big change involved going from working with a single product suite (ArcGIS), to building solutions using different technologies from multiple providers.

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How to Overcome Insurance Challenges with Accurate Geocoding

Yan Trudeau|November 19, 2018

Insurance is a promise to policyholders. It says, when something goes wrong, we’ll be there to help.

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Machine Learning to Advance Business Intelligence

March 9, 2018

The past few years have seen major changes in business intelligence due to increasingly sophisticated techniques that lead to optimal decision-making.

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