The Competitive Advantage of Geolocation for the Retail Industry
Gabrielle Lebrun|November 3, 2022
Geolocation can help retailers in the post-pandemic era in three ways: optimizing last-mile delivery, managing new mobility data sources, and building an electric vehicle charging station strategy.
The Biggest Insurance Industry Challenges Today
Jonathan Houde|November 1, 2022
From a roundtable discussion with six insurance providers, we concluded that there are four main challenges facing the insurance industry: changing risk profiles and risk exposure, massive amounts of insurance data, data security and privacy, and digital modernization.
InsureTech Connect: Staring Into the Geospatial Abyss – Part 2
Joe Francica|October 11, 2022
At the InsureTech Connect 2022 conference, I learned that the ecosystem for geospatial technology is growing, that the chasm between the need for highly accurate, up-to-date data is huge, and that users are staring into an abyss.
The Four Main Benefits of Geomarketing
Gabrielle Lebrun|October 6, 2022
Geomarketing makes it easier for you to conduct market research, evaluate sales performance, run targeted marketing campaigns, and optimize logistics.
When Average Annual Daily Traffic (AADT) Is No Longer the Standard
Jean-Sébastien Turcotte|October 3, 2022
For years, the retail industry has relied on Annual Average Daily Traffic (AADT) to understand traffic around existing and planned locations. However, it is no longer an accurate measure as a differentiating indicator because there are now more reliable sources of traffic data available, such as DHT.
A Chasm No Longer for Geospatial? It’s an Abyss that’s Bigger than Ever.
Joe Francica|August 18, 2022
The gap between technology and expertise continues to widen as the technology, the appetite for new data, and solutions advance as well.
The Increasing Complexity of Sourcing High-Accuracy, Sensitive Data
Gabrielle Lebrun|July 28, 2022
Data collection is not always done in a transparent manner, and sometimes doesn’t respect confidentiality and privacy considerations. That is why it is in the best interest of organizations to deal with a neutral specialist who can provide advice on sensitive data.
EV Charging Stations Will Challenge Retailer’s Brand Identities
Joe Francica|July 6, 2022
Currently, EV charging stations are popping up at hotels, malls, and restaurants. This is already transforming trade areas for both fuel retailers and the places where consumers stop for longer periods of time than they would to gas up their ICE cars.
Last-Mile Delivery Route Optimization with Real-Time Data and Route Planning Applications
Gabrielle Lebrun|June 13, 2022
Having route optimization software is the best way to solve the majority of problems encountered by last-mile delivery providers, whether in terms of efficiency, costs, or customer satisfaction.
The Revenge of Demographics
Joe Francica|June 8, 2022
If Census geographies are suspect and mobile movement data are subject to limited geographic extents and privacy, what’s the answer? The answer is to use both.
Improving the Customer Experience in the Banking Industry With Geospatial Technology and Data
Gabrielle Lebrun|May 24, 2022
Several banking customer experience trends are likely to emerge and unfold over the next year to meet the changing needs of the public.
FCC Continues to Map Out Next Steps for Broadband Data Collection
Joe Francica|May 16, 2022
In February 2022, the US Federal Communications Commission set new guidance for delivering information regarding the availability of broadband internet services throughout the United States.
What is Data as a Service (DaaS)… for Geospatial
Joe Francica|May 9, 2022
DaaS addresses the challenges related to finding or sourcing third-party data, in this case, geospatial data. There are several key benefits of DaaS, such as the discoverability of available data, the ability to streamline procurement, the transaction-based data licensing agreement, and the access to the latest vintage and updates.
Data as a Service: Dim Sum for Data
Joe Francica|May 2, 2022
The confusing thing about Data as a Service, or DaaS, is that there are so many different kinds from which to choose. A solution provider that has the expertise to customize the technology menu to satisfy the entire banquet of business problems will likely be required.
The Importance of Data Integrity Before Launching an Artificial Intelligence (AI) Project
Gabrielle Lebrun|April 29, 2022
Before companies can benefit from artificial intelligence (AI) and machine learning (ML), they must first invest in data integrity — in its accuracy and validity throughout its life cycle.
Traffic Analytics in the Banking Industry to Simplify Branch Decisions
Gabrielle Lebrun|April 22, 2022
With the rise in popularity of online services, traffic analysis is becoming paramount for banks to make accurate financial forecasts and the best decisions about opening and closing branches.
How Geospatial Technology Can Help Select Optimal Locations for Electric Vehicle Charging Stations
Gabrielle Lebrun|April 4, 2022
Access to quality geospatial data and analysis of that data using a geographic information system (GIS) is critical to determining ideal sites for electric vehicle charging stations.
The Lack of Resources and Expertise Within Companies to Fully Exploit Geospatial Technology
Jean-Sébastien Guy|March 28, 2022
The scarcity of specialized manpower is a growing challenge for innovation-dependent organizations wishing to exploit geospatial technology. Korem has the answer to this problem by combining expertise and an all-in-one solution.
The Customer-Centric Approach: A Sales Technique That Listens to People
Jean-Sébastien Guy|March 21, 2022
Korem prioritizes a human buying experience to ensure that its clients have access to the most cost-effective geospatial solutions on the market.
Spatial Capital: A Little-Known Asset for Companies
Stéphane Roche|March 16, 2022
The enlightened use of the spatial dimension of society constitutes, for a company, an unsuspected spatial capital that geospatial expertise makes it possible to bring to fruition.
Geospatial Expertise: An Undeniable Facilitator for Operational Monitoring of Sustainable Development Goals
Stéphane Roche|March 14, 2022
Geospatial expertise is an essential lever for operational monitoring of the Sustainable Development Goals.
How to Use Hyper-Precise Insurance Underwriting Data and Geocoding for Pricing Policies
Gabrielle Lebrun|March 2, 2022
Insurers are increasingly embracing geospatial technology and, more specifically, hyper-precise insurance underwriting data and insurance geocoding systems to improve pricing policies.
Geospatial Technology: Invisible but Fundamental to Business Intelligence Solutions
Gabrielle Lebrun|February 11, 2022
Geospatial technology is everywhere, enabling organizations to make better decisions and invest their money more intelligently. But that requires quality data.
Pinpointing Demand for High-Speed Wireless with Location Technology
Saad Lahrech|January 31, 2022
With the fast expansion of the 5G network and the high demand for cell phones, carriers are looking to increase the capacity of their networks with location technology.
Insurance Companies Look to Digital Earth Imagery When Disasters Happen
Joe Francica|January 24, 2022
Aerial or satellite Earth observation imagery allows insurance companies to quickly and efficiently assess damage, identify fraudulent claims and save costs.
Using Foot Traffic Data to Discover Retail Success
Jean-Sébastien Turcotte|December 20, 2021
Foot traffic data contributes to the creation of a model for retail store success. It helps measure customer attraction, understand local demographics and the impact of competition.
Traffic Analytics is not a Trivial Pursuit
Jean-Sébastien Turcotte|December 14, 2021
Traffic analysis has many benefits, such as understanding sales performance and consumer behavior, as well as better competitive intelligence. There are several ways to use vehicular traffic data, which deliver accurate, comprehensive traffic counts.
Geospatial Technology Takes on Cloud-Native Platforms
Jonathan Houde|October 26, 2021
With 85% of enterprise data having a geospatial component, there is an undeniable need for both, geocentric platforms, like GIS, geo-enabled BI solutions that support end users, and elastic data lakehouses needed by corporate IT environments.
Choosing Geospatial Software? Sometimes It’s Apples vs. Oranges
Joe Francica|October 13, 2021
Reports that include lists of “the best” or “highest CX score” should be read with caution as they often lump all GIS solutions into a common bucket.
Location Platforms: Korem’s Take on the Omdia Report
Joe Francica|October 5, 2021
OMDIA published its report “Location Platform Index” in which they assessed and ranked the vendors of location and mapping platforms and services. We offer our opinion on the report.
Let’s Look at The Latest Update For Precisely MapInfo Pro (V2021)
David Boucher|October 4, 2021
Overview of the new features: Time series capabilities, “Select by Attribute” tool, Expanded GDAL file format support, Tiled Server reprojection, Multi-Resolution Virtual Raster (MVR) & support for paging in WFS.
How the Location of Things and Autonomous Vehicles Will Transform Transportation Logistics
Joe Francica|September 10, 2021
How geospatial analytics can be leveraged to plan for the inevitable growth of the urban environment.
Consolidating Your Systems to Get a Single Source of Address Truth
Jean-Sébastien Turcotte|September 7, 2021
What’s the true value of an address? If you are reading this, you likely already know the answer. Read the article to know more about the importance of having a correct address.
Where Retail Site Selection, Analytics and Perfect Information Meet
Joe Francica|August 26, 2021
Today, selecting “where” is the domain of the geospatial data scientists that have an abundance of information available to them. However, because the access to digital data is rich and vast, the competition is brutal.
What Defines a Retail Trade Area Today?
Joe Francica|August 16, 2021
The trade area definition hasn’t really changed, but the amount and variety of data available to create and analyze trade areas certainly has. Read more for new methods of trade area analysis.
Why Geospatial Expertise Is Even More Essential for the Post-COVID World?
Stéphane Roche|August 4, 2021
More than ever, in a post-COVID world, geospatial competence is a necessary lever to equip people with digital spatial skills and to support the rise of the urban digital capital of companies and organizations.
The Velocity of High-Speed Demographic Shifts Leaves Question Marks for the Commercial & Residential Real Estate Industry
Joe Francica|June 29, 2021
The future of logistics real estate has been forever changed with the long-term structural growth rate rising. Adapting to the current environment will require commercial real estate companies to leverage technology in such a way that allows them to keep the same pace in the post-pandemic era.
Ways Fleet Management Can Be Improved with Geospatial Technology
Yan Bissonnette|June 15, 2021
Geospatial technology is a fundamental tool to understand the insights necessary for the effective management of fleets and the coming changes expected from autonomous vehicles.
Build or Buy Geospatial Data: A Rational Choice Is Needed
Stéphane Roche|May 28, 2021
Two factors contribute to the complexity of geospatial data: its uncertainty and its diversity. Given this, there are some key elements to consider when purchasing data.
What is GIS?
Joe Francica|May 6, 2021
Everything you need to know about GIS: how it relates to geospatial data, why is it important to business today, who uses it and how.
Take-out? Drive thru? BOPIS? Retailers Adapt Quickly to Serve Loyal Customers
Joe Francica|May 5, 2021
Geospatial technology can be the critical element that provides superior customer service. Read how retailers have adapted during the pandemic.
What is Geospatial Data?
Joe Francica|April 26, 2021
We explain what geospatial data is and what its applications are in today’s business.
The Rise of GeoData Marketplaces and the Plight of Subway Sandwiches
Jean-Sébastien Guy|April 19, 2021
Purchasing geospatial data is not easy and just offering it up in a data marketplace doesn’t make it more convenient.
Paying the Right Amount of Online Sales Tax? It’s Taxing
Joe Francica|April 15, 2021
Online retailers have the burden of assigning the right sales tax to each purchase—the task can be complex if you add local jurisdictions and tax district boundaries.
How Energy Utility Companies Are Using Geospatial Data & Location Technology for Regulatory Compliance
Jean-Sébastien Turcotte|March 24, 2021
Current and accurate geospatial data provides the ability to mitigate risks associated with potentially hazardous situations in order to comply with regulatory guidelines.
How the Geospatial Industry Has Grown From Useful to Indispensable
Joe Francica|March 19, 2021
Location technology has moved from being a useful tool to an indispensable solution. It impacts everything from the customer experience to inventory to ecommerce and has become essential for buy online, pick up in-store (BOPIS) services.
2021: The Year of the Geospatial Market Consolidation
Jean-Sébastien Guy|March 18, 2021
The geospatial market is in transition with a trend toward mergers and acquisitions and the growing demand for location data, which create a need for a more independent, agnostic advisor.
Why Accurate Geospatial Data is Essential in Insurance and Banking Risk Management
Joe Francica|March 17, 2021
The geocoding methodology and accuracy are critical to assess risk so that insurance policies may be correctly priced, and mortgages can be properly underwritten.
Mobile Location Data Dynamically Identifies Trends in Retail, Real Estate and Beyond
Joe Francica|February 16, 2021
Mobile data has tremendous potential and the COVID-19 era shed light on how more dynamic, more real-time data has been utilized. Users can now seek those additional applications of the data and technology.
Creating a Data-Driven Organization to Master Mixed GIS Environments
Joe Francica|January 6, 2021
Having distinct needs, organizations will often use vastly different geospatial software technology. However, this creates the challenge of working in a mixed geospatial environment.
Geospatial’s Digital Transformation in 2020… And What it Means For 2021
Joe Francica|December 16, 2020
Geospatial is sometimes a hidden, essential technology deeply embedded in enterprise systems where businesses simply don’t exist without geoprocessing applications.
Rural Broadband Mapping for an Effective 5G Deployment
Saad Lahrech|December 7, 2020
The future of 5G is intrinsically and inevitably tied to location technology. 5G technologies will allow several new use cases in various areas affecting consumers, businesses and governments.
GIS Data Applications for Transportation
Gabrielle Lebrun|November 23, 2020
Throughout the transportation and delivery industries, companies have to cope with drastically changing routing plans. With cities and towns under constant development across the United States, routes that were once speedy and efficient can suddenly be rendered slow and congested.
Using GIS to Improve Fleet Management
Gabrielle Lebrun|November 23, 2020
Learn how GIS improves fleet management and assists business organization in scaling their supply chain practices.
GIS Data Applications for Insurance Agencies
Gabrielle Lebrun|November 23, 2020
Korem’s HERE GIS Map Data allows insurance agencies to identify locations with high crime and flooding to minimize risks. Contact us today!.
How Does the Government Use GIS Technology
Gabrielle Lebrun|November 23, 2020
Along with federal and state entities, using GIS for local government bodies such as townships, cities and counties can be highly beneficial. Analyzing geospatial data for government agencies can accomplish many essential tasks.
GIS for Banking and Financial Services
Gabrielle Lebrun|November 23, 2020
Korem’s HERE Data applies to the banking and financial industry by using GIS data to keep track of branches, ATMs, and customers. Click to learn more!.
GIS Data Applications for the Telecommunications Industry
Gabrielle Lebrun|November 23, 2020
Korem’s HERE Map Data assists the telecommunications industry with marketing, customer service, capital planning, and more. Contact us today!.
The Impact of Geospatial Analytics on the Dynamics of Financial Services & Retail Banking
Antoine Émond-Verreault|October 28, 2020
Banks and financial institutions have an enormous opportunity to leverage location-based information to support marketing, compliance, strategic planning and operational tasks.
How Hyper-Accurate Geospatial Data for Utilities Can Optimize Planning, Operations and the Customer Experience
Jean-Sébastien Turcotte|September 22, 2020
For utility and energy companies, location underpins virtually every facet of business, from planning and network optimization to operations and delivering a great customer experience. Unfortunately, exploiting the value of location or geospatial data is often left to back-office engineering functions.
Choosing the Right Solution for Location Intelligence
Joe Francica|September 10, 2020
Market research reports, like The Forrester Wave ™️, provide a starting point for organizations that are unfamiliar with location technology and present the best solution providers. However, companies searching for a complete “answer” to address different types of business challenges and use cases might be left with an incomplete perspective and miss vital elements of the full technology stack solution.
Using Geospatial Technology for Smarter Decision Making in the Fuel Retail Industry
Mike Nadeau|July 27, 2020
Confidently creating winning pricing strategies, forecasting and executing is within your grasp with a personalized approach and the best mix of geospatial data, technology, and expertise.
Everything You Need to Know About HERE Technologies New Pricing Model
Yan Trudeau|July 23, 2020
HERE Technologies made some adjustments to their pricing this year. Korem presents the main changes, and what they mean to you and your organization.
How Retail Industry Data and Geospatial Analysis Are Used to Gain Customer Insights and Drive Growth
Antoine Émond-Verreault|July 17, 2020
Location data represents one of the critical success factors in the retail industry. Geospatial data and technologies are the foundation of retail success, from site selection to geospatial marketing to customer experience.
Welcome Precisely, a New Brand and Strategy Accelerating Leadership in Data Integrity
Jonathan Houde|June 8, 2020
Fond farewell to Syncsort and Pitney Bowes Software and Data, and welcome Precisely, a new brand and strategy accelerating leadership in data integrity.
How Geospatial Technologies Continue to Reshape the Telecommunication Industry
Saad Lahrech|May 6, 2020
Location technology helps the telco industry in areas such as telecom network planning, sales and customer service. It enables better and smarter use of resources, which will guarantee customer satisfaction and make telco operators more competitive.
Geospatial Technologies: Beyond Mapping COVID-19 and Looking Into the New “Normal”
Jean-Sébastien Guy|April 13, 2020
Discover how geospatial data and technologies can improve business resiliency and help leaders navigate to the post-COVID-19 era.
The Challenges of Operationalizing AI Models With Real-Time Business Data
Mathieu Nicolet|March 18, 2020
Overcome the barrier of artificial intelligence model operationalization with data accessibility, data security and governance, data quality and big data.
How Insurance Leaders Successfully Leverage Geospatial Technology and Data
Jean-Sébastien Turcotte|February 27, 2020
Read how geospatial technology and data are essential to insurance companies to better model risk, set accurate premiums, accelerate claim management and many more.
Top 6 Considerations for Choosing the Most Accurate Geocoding Service
Julien Lebrun|February 18, 2020
Not all geocoders are created equal and there’s 6 things you should be aware of when choosing which geocoding service will be the most accurate.
5 Overlooked Aspects When Developing With Location-Based Services
Guillaume Fouquet, ing., P. Eng.|January 16, 2020
Developing web mapping applications using location-based services appears sometime very simple, but we often end up helping customers who have neglected several aspects of the integration process.
What’s New in Precisely MapInfo Pro v2019
Seydou Diop-Mena|January 9, 2020
Learn all about the features of MapInfo Pro v2019. From a new SQL window to heatmaps, Pitney Bowes has made the application more robust, easy to use and responsive to market needs.
How Location Intelligence is Essential for a Successful 5G Deployment
Jonathan Houde|October 4, 2019
5G technologies will allow several new use cases in various areas affecting consumers, businesses and governments.
Insurtech: 5 Questions from Across the Country
Jean-Sébastien Guy|June 14, 2019
Everything you need to know about the insurance industry’s major – and essential – transformation.
How To Predict The Future with Enriched Geo Data
Mathieu Nicolet|May 22, 2019
The use and valorization of enriched geographical data to enhance predictive modeling and segmentation.
ArcGIS vs Best of Breed
Jean-Sébastien Guy|January 30, 2019
When I moved from Esri Canada to Korem a few years ago, one big change involved going from working with a single product suite (ArcGIS), to building solutions using different technologies from multiple providers.
15 Business Tips to Guide You
January 7, 2019
The end of every year is always a good time to reflect on your achievements and make your resolutions for the upcoming year.
How to Overcome Insurance Challenges with Accurate Geocoding
Yan Trudeau|November 19, 2018
Insurance is a promise to policyholders. It says, when something goes wrong, we’ll be there to help.
The New Google Maps Platform Guide
Guillaume Fouquet, ing., P. Eng.|July 3, 2018
Following the recent launch of the new Google Maps platform in the US, as well as a new pricing structure of the Google Maps API to deliver customized Maps, Routes and Places, Korem experts want to help with a fast run-through of the major changes and what they may mean for you and your organization.