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Geomarketing makes it easier for you to conduct market research, evaluate sales performance, run targeted marketing campaigns, and optimize logistics.

For years, the retail industry has relied on Annual Average Daily Traffic (AADT) to understand traffic around existing and planned locations. However, it is no longer an accurate measure as a differentiating indicator because there are now more reliable sources of traffic data available, such as DHT.

The gap between technology and expertise continues to widen as the technology, the appetite for new data, and solutions advance as well.

Data collection is not always done in a transparent manner, and sometimes doesn’t respect confidentiality and privacy considerations. That is why it is in the best interest of organizations to deal with a neutral specialist who can provide advice on sensitive data.

Currently, EV charging stations are popping up at hotels, malls, and restaurants. This is already transforming trade areas for both fuel retailers and the places where consumers stop for longer periods of time than they would to gas up their ICE cars.

Having route optimization software is the best way to solve the majority of problems encountered by last-mile delivery providers, whether in terms of efficiency, costs, or customer satisfaction.

If Census geographies are suspect and mobile movement data are subject to limited geographic extents and privacy, what’s the answer? The answer is to use both.

Several banking customer experience trends are likely to emerge and unfold over the next year to meet the changing needs of the public.

In February 2022, the US Federal Communications Commission set new guidance for delivering information regarding the availability of broadband internet services throughout the United States.

DaaS addresses the challenges related to finding or sourcing third-party data, in this case, geospatial data. There are several key benefits of DaaS, such as the discoverability of available data, the ability to streamline procurement, the transaction-based data licensing agreement, and the access to the latest vintage and updates.

The confusing thing about Data as a Service, or DaaS, is that there are so many different kinds from which to choose. A solution provider that has the expertise to customize the technology menu to satisfy the entire banquet of business problems will likely be required.

Before companies can benefit from artificial intelligence (AI) and machine learning (ML), they must first invest in data integrity — in its accuracy and validity throughout its life cycle.

With the rise in popularity of online services, traffic analysis is becoming paramount for banks to make accurate financial forecasts and the best decisions about opening and closing branches.

Access to quality geospatial data and analysis of that data using a geographic information system (GIS) is critical to determining ideal sites for electric vehicle charging stations.

The scarcity of specialized manpower is a growing challenge for innovation-dependent organizations wishing to exploit geospatial technology. Korem has the answer to this problem by combining expertise and an all-in-one solution.

Insurers are increasingly embracing geospatial technology and, more specifically, hyper-precise insurance underwriting data and insurance geocoding systems to improve pricing policies.

Geospatial technology is everywhere, enabling organizations to make better decisions and invest their money more intelligently. But that requires quality data.

With the fast expansion of the 5G network and the high demand for cell phones, carriers are looking to increase the capacity of their networks with location technology.

Aerial or satellite Earth observation imagery allows insurance companies to quickly and efficiently assess damage, identify fraudulent claims and save costs.

Foot traffic data contributes to the creation of a model for retail store success. It helps measure customer attraction, understand local demographics and the impact of competition.

Overview of the new features: Time series capabilities, “Select by Attribute” tool, Expanded GDAL file format support, Tiled Server reprojection, Multi-Resolution Virtual Raster (MVR) & support for paging in WFS.
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How geospatial analytics can be leveraged to plan for the inevitable growth of the urban environment.

What’s the true value of an address? If you are reading this, you likely already know the answer. Read the article to know more about the importance of having a correct address.

Today, selecting “where” is the domain of the geospatial data scientists that have an abundance of information available to them. However, because the access to digital data is rich and vast, the competition is brutal.

The trade area definition hasn’t really changed, but the amount and variety of data available to create and analyze trade areas certainly has. Read more for today’s techniques and benefits of trade area analysis in retail.

Two factors contribute to the complexity of geospatial data: its uncertainty and its diversity. Given this, there are some key elements to consider when purchasing data.

Everything you need to know about GIS: how it relates to geospatial data, why is it important to business today, who uses it and how.

Geospatial technology can be the critical element that provides superior customer service. Read how retailers have adapted during the pandemic.

Purchasing geospatial data is not easy and just offering it up in a data marketplace doesn’t make it more convenient.

Online retailers have the burden of assigning the right sales tax to each purchase—the task can be complex if you add local jurisdictions and tax district boundaries.

Current and accurate geospatial data provides the ability to mitigate risks associated with potentially hazardous situations in order to comply with regulatory guidelines.

The geocoding methodology and accuracy are critical to assess risk so that insurance policies may be correctly priced, and mortgages can be properly underwritten.

Mobile data has tremendous potential and the COVID-19 era shed light on how more dynamic, more real-time data has been utilized. Users can now seek those additional applications of the data and technology.

Throughout the transportation and delivery industries, companies have to cope with drastically changing routing plans. With cities and towns under constant development across the United States, routes that were once speedy and efficient can suddenly be rendered slow and congested.

Learn how GIS improves fleet management and assists business organization in scaling their supply chain practices.

Korem’s HERE GIS Map Data allows insurance agencies to identify locations with high crime and flooding to minimize risks. Contact us today!.

Along with federal and state entities, using GIS for local government bodies such as townships, cities and counties can be highly beneficial. Analyzing geospatial data for government agencies can accomplish many essential tasks.

Korem’s HERE Data applies to the banking and financial industry by using GIS data to keep track of branches, ATMs, and customers. Click to learn more!.

Korem’s HERE Map Data assists the telecommunications industry with marketing, customer service, capital planning, and more. Contact us today!.

Confidently creating winning pricing strategies, forecasting and executing is within your grasp with a personalized approach and the best mix of geospatial data, technology, and expertise.

HERE Technologies made some adjustments to their pricing this year. Korem presents the main changes, and what they mean to you and your organization.

Fond farewell to Syncsort and Pitney Bowes Software and Data, and welcome Precisely, a new brand and strategy accelerating leadership in data integrity.

Overcome the barrier of artificial intelligence model operationalization with data accessibility, data security and governance, data quality and big data.

Developing web mapping applications using location-based services appears sometime very simple, but we often end up helping customers who have neglected several aspects of the integration process.

Learn all about the features of MapInfo Pro v2019. From a new SQL window to heatmaps, Pitney Bowes has made the application more robust, easy to use and responsive to market needs.

Everything you need to know about the insurance industry’s major – and essential – transformation.

The use and valorization of enriched geographical data to enhance predictive modeling and segmentation.

When I moved from Esri Canada to Korem a few years ago, one big change involved going from working with a single product suite (ArcGIS), to building solutions using different technologies from multiple providers.

Insurance is a promise to policyholders. It says, when something goes wrong, we’ll be there to help.

Following the recent launch of the new Google Maps platform in the US, as well as a new pricing structure of the Google Maps API to deliver customized Maps, Routes and Places, Korem experts want to help with a fast run-through of the major changes and what they may mean for you and your organization.

The past few years have seen major changes in business intelligence due to increasingly sophisticated techniques that lead to optimal decision-making.