The Four Main Benefits of Geomarketing
Gabrielle Lebrun|October 6, 2022
Geomarketing makes it easier for you to conduct market research, evaluate sales performance, run targeted marketing campaigns, and optimize logistics.
Where Retail Site Selection, Analytics and Perfect Information Meet
Joe Francica|August 26, 2021
Today, selecting “where” is the domain of the geospatial data scientists that have an abundance of information available to them. However, because the access to digital data is rich and vast, the competition is brutal.
The Best Ways to Perform Retail Trade Area Analysis Today
Joe Francica|August 16, 2021
The trade area definition hasn’t really changed, but the amount and variety of data available to create and analyze trade areas certainly has. Read more for today’s techniques and benefits of trade area analysis in retail.
The Velocity of High-Speed Demographic Shifts Leaves Question Marks for the Commercial & Residential Real Estate Industry
Joe Francica|June 29, 2021
The future of logistics real estate has been forever changed with the long-term structural growth rate rising. Adapting to the current environment will require commercial real estate companies to leverage technology in such a way that allows them to keep the same pace in the post-pandemic era.
Mobile Location Data Dynamically Identifies Trends in Retail, Real Estate and Beyond
Joe Francica|February 16, 2021
Mobile data has tremendous potential and the COVID-19 era shed light on how more dynamic, more real-time data has been utilized. Users can now seek those additional applications of the data and technology.