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Using Foot Traffic Data to Discover Retail Success

Jean-Sébastien Turcotte|December 20, 2021

Foot traffic data contributes to the creation of a model for retail store success. It helps measure customer attraction, understand local demographics and the impact of competition.

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Traffic Analytics is not a Trivial Pursuit

Jean-Sébastien Turcotte|December 14, 2021

Traffic analysis has many benefits, such as understanding sales performance and consumer behavior, as well as better competitive intelligence. There are several ways to use vehicular traffic data, which deliver accurate, comprehensive traffic counts.

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Where Retail Site Selection, Analytics and Perfect Information Meet

Joe Francica|August 26, 2021

Today, selecting “where” is the domain of the geospatial data scientists that have an abundance of information available to them. However, because the access to digital data is rich and vast, the competition is brutal.

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What Defines a Retail Trade Area Today?

Joe Francica|August 16, 2021

The trade area definition hasn’t really changed, but the amount and variety of data available to create and analyze trade areas certainly has. Read more for new methods of trade area analysis.

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Take-out? Drive thru? BOPIS? Retailers Adapt Quickly to Serve Loyal Customers

Joe Francica|May 5, 2021

Geospatial technology can be the critical element that provides superior customer service. Read how retailers have adapted during the pandemic.

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Paying the Right Amount of Online Sales Tax? It’s Taxing

Joe Francica|April 15, 2021

Online retailers have the burden of assigning the right sales tax to each purchase—the task can be complex if you add local jurisdictions and tax district boundaries.

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Mobile Location Data Dynamically Identifies Trends in Retail, Real Estate and Beyond

Joe Francica|February 16, 2021

Mobile data has tremendous potential and the COVID-19 era shed light on how more dynamic, more real-time data has been utilized. Users can now seek those additional applications of the data and technology.

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Using Geospatial Technology for Smarter Decision Making in the Fuel Retail Industry

Mike Nadeau|July 27, 2020

Confidently creating winning pricing strategies, forecasting and executing is within your grasp with a personalized approach and the best mix of geospatial data, technology, and expertise.

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How Retail Industry Data and Geospatial Analysis Are Used to Gain Customer Insights and Drive Growth

Antoine Émond-Verreault|July 17, 2020

Location data represents one of the critical success factors in the retail industry. Geospatial data and technologies are the foundation of retail success, from site selection to geospatial marketing to customer experience.

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