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The Competitive Advantage of Geolocation for the Retail Industry

Gabrielle Lebrun|November 3, 2022

Geolocation can help retailers in the post-pandemic era in three ways: optimizing last-mile delivery, managing new mobility data sources, and building an electric vehicle charging station strategy.

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The Four Main Benefits of Geomarketing

Gabrielle Lebrun|October 6, 2022

Geomarketing makes it easier for you to conduct market research, evaluate sales performance, run targeted marketing campaigns, and optimize logistics.

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When Average Annual Daily Traffic (AADT) Is No Longer the Standard

Jean-Sébastien Turcotte|October 3, 2022

For years, the retail industry has relied on Annual Average Daily Traffic (AADT) to understand traffic around existing and planned locations. However, it is no longer an accurate measure as a differentiating indicator because there are now more reliable sources of traffic data available, such as DHT.

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EV Charging Stations Will Challenge Retailer’s Brand Identities

Joe Francica|July 6, 2022

Currently, EV charging stations are popping up at hotels, malls, and restaurants. This is already transforming trade areas for both fuel retailers and the places where consumers stop for longer periods of time than they would to gas up their ICE cars.

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Last-Mile Delivery Route Optimization with Real-Time Data and Route Planning Applications

Gabrielle Lebrun|June 13, 2022

Having route optimization software is the best way to solve the majority of problems encountered by last-mile delivery providers, whether in terms of efficiency, costs, or customer satisfaction.

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The Revenge of Demographics

Joe Francica|June 8, 2022

If Census geographies are suspect and mobile movement data are subject to limited geographic extents and privacy, what’s the answer? The answer is to use both.

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How Geospatial Technology Can Help Select Optimal Locations for Electric Vehicle Charging Stations

Gabrielle Lebrun|April 4, 2022

Access to quality geospatial data and analysis of that data using a geographic information system (GIS) is critical to determining ideal sites for electric vehicle charging stations.

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Using Retail Foot Traffic Analysis to Discover Store Success

Jean-Sébastien Turcotte|December 20, 2021

Foot traffic data contributes to the creation of a model for retail store success. It helps measure customer attraction, understand local demographics and the impact of competition.

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Traffic Analytics is not a Trivial Pursuit

Jean-Sébastien Turcotte|December 14, 2021

Traffic analysis has many benefits, such as understanding sales performance and consumer behavior, as well as better competitive intelligence. There are several ways to use vehicular traffic data, which deliver accurate, comprehensive traffic counts.

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Where Retail Site Selection, Analytics and Perfect Information Meet

Joe Francica|August 26, 2021

Today, selecting “where” is the domain of the geospatial data scientists that have an abundance of information available to them. However, because the access to digital data is rich and vast, the competition is brutal.

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The Best Ways to Perform Retail Trade Area Analysis Today

Joe Francica|August 16, 2021

The trade area definition hasn’t really changed, but the amount and variety of data available to create and analyze trade areas certainly has. Read more for today’s techniques and benefits of trade area analysis in retail.

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Take-out? Drive thru? BOPIS? Retailers Adapt Quickly to Serve Loyal Customers

Joe Francica|May 5, 2021

Geospatial technology can be the critical element that provides superior customer service. Read how retailers have adapted during the pandemic.

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Paying the Right Amount of Online Sales Tax? It’s Taxing

Joe Francica|April 15, 2021

Online retailers have the burden of assigning the right sales tax to each purchase—the task can be complex if you add local jurisdictions and tax district boundaries.

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Mobile Location Data Dynamically Identifies Trends in Retail, Real Estate and Beyond

Joe Francica|February 16, 2021

Mobile data has tremendous potential and the COVID-19 era shed light on how more dynamic, more real-time data has been utilized. Users can now seek those additional applications of the data and technology.

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Using Geospatial Technology for Smarter Decision Making in the Fuel Retail Industry

Mike Nadeau|July 27, 2020

Confidently creating winning pricing strategies, forecasting and executing is within your grasp with a personalized approach and the best mix of geospatial data, technology, and expertise.

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How Retail Industry Data and Geospatial Analysis Are Used to Gain Customer Insights and Drive Growth

Antoine Émond-Verreault|July 17, 2020

Location data represents one of the critical success factors in the retail industry. Geospatial data and technologies are the foundation of retail success, from site selection to geospatial marketing to customer experience.

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