Blog

Today, selecting “where” is the domain of the geospatial data scientists that have an abundance of information available to them. However, because the access to digital data is rich and vast, the competition is brutal.

The trade area definition hasn’t really changed, but the amount and variety of data available to create and analyze trade areas certainly has. Read more for new methods of trade area analysis.

Geospatial technology can be the critical element that provides superior customer service. Read how retailers have adapted during the pandemic.

Online retailers have the burden of assigning the right sales tax to each purchase—the task can be complex if you add local jurisdictions and tax district boundaries.

Mobile data has tremendous potential and the COVID-19 era shed light on how more dynamic, more real-time data has been utilized. Users can now seek those additional applications of the data and technology.

Confidently creating winning pricing strategies, forecasting and executing is within your grasp with a personalized approach and the best mix of geospatial data, technology, and expertise.

Location data represents one of the critical success factors in the retail industry. Geospatial data and technologies are the foundation of retail success, from site selection to geospatial marketing to customer experience.