Senior Director of Geospatial Strategy
Joe is recognized as an influential technologist and has been a leading advocate of location intelligence and geospatial technology for over 35 years. During his career, he has worked in private companies, start-ups and government organizations, collaborating with leading solution provider such as Esri, Intergraph and MapInfo. Having founded the Location Intelligence Conference in 2004, Francica has also published over 500 technical articles, blog posts and podcasts, and has contributed to three books on location intelligence. He is perhaps best recognized as the past editor-in-chief and vice publisher of Directions Magazine.
Articles from this author
InsureTech Connect: Staring Into the Geospatial Abyss – Part 2
Joe Francica|October 11, 2022
At the InsureTech Connect 2022 conference, I learned that the ecosystem for geospatial technology is growing, that the chasm between the need for highly accurate, up-to-date data is huge, and that users are staring into an abyss.
A Chasm No Longer for Geospatial? It’s an Abyss that’s Bigger than Ever.
Joe Francica|August 18, 2022
The gap between technology and expertise continues to widen as the technology, the appetite for new data, and solutions advance as well.
EV Charging Stations Will Challenge Retailer’s Brand Identities
Joe Francica|July 6, 2022
Currently, EV charging stations are popping up at hotels, malls, and restaurants. This is already transforming trade areas for both fuel retailers and the places where consumers stop for longer periods of time than they would to gas up their ICE cars.
The Revenge of Demographics
Joe Francica|June 8, 2022
If Census geographies are suspect and mobile movement data are subject to limited geographic extents and privacy, what’s the answer? The answer is to use both.
FCC Continues to Map Out Next Steps for Broadband Data Collection
Joe Francica|May 16, 2022
In February 2022, the US Federal Communications Commission set new guidance for delivering information regarding the availability of broadband internet services throughout the United States.
What is Data as a Service (DaaS)… for Geospatial
Joe Francica|May 9, 2022
DaaS addresses the challenges related to finding or sourcing third-party data, in this case, geospatial data. There are several key benefits of DaaS, such as the discoverability of available data, the ability to streamline procurement, the transaction-based data licensing agreement, and the access to the latest vintage and updates.
Data as a Service: Dim Sum for Data
Joe Francica|May 2, 2022
The confusing thing about Data as a Service, or DaaS, is that there are so many different kinds from which to choose. A solution provider that has the expertise to customize the technology menu to satisfy the entire banquet of business problems will likely be required.
Insurance Companies Look to Digital Earth Imagery When Disasters Happen
Joe Francica|January 24, 2022
Aerial or satellite Earth observation imagery allows insurance companies to quickly and efficiently assess damage, identify fraudulent claims and save costs.
Choosing Geospatial Software? Sometimes It’s Apples vs. Oranges
Joe Francica|October 13, 2021
Reports that include lists of “the best” or “highest CX score” should be read with caution as they often lump all GIS solutions into a common bucket.
Location Platforms: Korem’s Take on the Omdia Report
Joe Francica|October 5, 2021
OMDIA published its report “Location Platform Index” in which they assessed and ranked the vendors of location and mapping platforms and services. We offer our opinion on the report.
How the Location of Things and Autonomous Vehicles Will Transform Transportation Logistics
Joe Francica|September 10, 2021
How geospatial analytics can be leveraged to plan for the inevitable growth of the urban environment.
Where Retail Site Selection, Analytics and Perfect Information Meet
Joe Francica|August 26, 2021
Today, selecting “where” is the domain of the geospatial data scientists that have an abundance of information available to them. However, because the access to digital data is rich and vast, the competition is brutal.
The Best Ways to Perform Retail Trade Area Analysis Today
Joe Francica|August 16, 2021
The trade area definition hasn’t really changed, but the amount and variety of data available to create and analyze trade areas certainly has. Read more for today’s techniques and benefits of trade area analysis in retail.
The Velocity of High-Speed Demographic Shifts Leaves Question Marks for the Commercial & Residential Real Estate Industry
Joe Francica|June 29, 2021
The future of logistics real estate has been forever changed with the long-term structural growth rate rising. Adapting to the current environment will require commercial real estate companies to leverage technology in such a way that allows them to keep the same pace in the post-pandemic era.
What is GIS?
Joe Francica|May 6, 2021
Everything you need to know about GIS: how it relates to geospatial data, why is it important to business today, who uses it and how.
Take-out? Drive thru? BOPIS? Retailers Adapt Quickly to Serve Loyal Customers
Joe Francica|May 5, 2021
Geospatial technology can be the critical element that provides superior customer service. Read how retailers have adapted during the pandemic.
What is Geospatial Data?
Joe Francica|April 26, 2021
We explain what geospatial data is and what its applications are in today’s business.
Paying the Right Amount of Online Sales Tax? It’s Taxing
Joe Francica|April 15, 2021
Online retailers have the burden of assigning the right sales tax to each purchase—the task can be complex if you add local jurisdictions and tax district boundaries.
How the Geospatial Industry Has Grown From Useful to Indispensable
Joe Francica|March 19, 2021
Location technology has moved from being a useful tool to an indispensable solution. It impacts everything from the customer experience to inventory to e-
commerce and has become essential for buy online, pick up in-store (BOPIS) services.
Why Accurate Geospatial Data is Essential in Insurance and Banking Risk Management
Joe Francica|March 17, 2021
The geocoding methodology and accuracy are critical to assess risk so that insurance policies may be correctly priced, and mortgages can be properly underwritten.
Mobile Location Data Dynamically Identifies Trends in Retail, Real Estate and Beyond
Joe Francica|February 16, 2021
Mobility data has tremendous potential and the COVID-19 era shed light on how more dynamic, more real-time data has been utilized. Users can now seek those additional applications of the data and technology.
Creating a Data-Driven Organization to Master Mixed GIS Environments
Joe Francica|January 6, 2021
Having distinct needs, organizations will often use vastly different geospatial software technology. However, this creates the challenge of working in a mixed geospatial environment.
Geospatial’s Digital Transformation in 2020… And What it Means For 2021
Joe Francica|December 16, 2020
Geospatial is sometimes a hidden, essential technology deeply embedded in enterprise systems where businesses simply don’t exist without geoprocessing applications.
Choosing the Right Solution for Location Intelligence
Joe Francica|September 10, 2020
Market research reports, like The Forrester Wave ™️, provide a starting point for organizations that are unfamiliar with location technology and present the best solution providers. However, companies searching for a complete “answer” to address different types of business challenges and use cases might be left with an incomplete perspective and miss vital elements of the full technology stack solution.