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Welcome Precisely, a New Brand and Strategy Accelerating Leadership in Data Integrity

Jonathan Houde 

VP Business Solutions and Technologies

8 June 2020

Welcome Precisely, a New Brand and Strategy Accelerating Leadership in Data Integrity

On May 14th, during an unprecedented moment in modern history, Syncsort underwent a major change. Following the acquisition of the Pitney Bowes Software and Data business last December and after months of anticipation, Syncsort unveiled their new name and brand identity to the world.

We are saying a fond farewell to Syncsort and Pitney Bowes Software and Data, and welcome Precisely, a new brand and strategy accelerating leadership in data integrity.

“Advancements in storage, compute, analytics, and machine learning have opened up a world of possibilities for enhanced decision-making, but inaccuracies and inconsistencies in data have held back innovation and stifled value creation. Achieving data integrity is the next business imperative,” said Josh Rogers, CEO of Precisely. “We believe that it’s bringing in that location and enrichment that allows you to complete the context puzzle that can achieve data integrity.’’

Precisely instantly becomes the global leader in data integrity, with leading software and data enrichment products, providing accuracy and consistency in data, with annual revenue in excess of $600 millions, 2,000 employees, and 12,000 customers in more than 100 countries, including 90 of the Fortune 100.

The right place at the right time

The COVID-19 pandemic is accelerating the inevitable digital transformation of almost every industry and our society in general. The concept of going digital has often been associated with big data, cloud, and lately, it has become synonymous with artificial intelligence, machine learning and blockchain.

“Based on our experience, hasty adoption of these technologies is leaving one important question unanswered: Is your data ready? For most of the companies and industries we have served, the answer is no. This is where our partnership with Precisely comes into play”, declared Jonathan Houde, VP Business Solutions and Technologies at Korem. “Without accurate and trustworthy data, the cutting-edge technology that promises to automate or revolutionize your business, will be limited by your weakest link, which in many cases means the integrity of your data”.

Leader in Data Integrity

Precisely delivers accuracy and consistency in data by spanning the breadth of the data integrity spectrum, with leading data integration, data quality, location intelligence, and data enrichment products.

Precisely’s product portfolio enables businesses to:

  • Integrate– connect today’s infrastructure with tomorrow’s technology to unlock an enterprise’s data;
  • Verify– help ensure data is accurate, consistent, and complete for confident business decisions;
  • Locate– analyze location data for enhanced, actionable business insights that drive superior outcomes;
  • Enrich– power enhanced decision-making with expertly curated, up-to-date business, location, and consumer data;
  • Engage– create seamless, meaningful, omni-channel customer experiences using personalized videos, chatbots, digital, mobile, and self-service capabilities.

Today, more businesses understand the importance of data, but few of them realize how technology and data are intertwined.

The exponential growth of business data and enrichment data sources not only affect the scale of data processing, but also enhance the importance of an integrated approach that combines data Integration, data quality, data Enrichment and contextualization.

Location-based intelligence enables a wide array of new trusted business insights and automated decisions, which ultimately depends on data integrity.

A renewed and growing partnership

Korem has recently expanded its relationship with Precisely to become the master reseller in Canada of products including the Location Intelligence (LI), MapInfo, Customer Information Management (CIM) and Data product line.

As Precisely’s most trusted partner for over 20 years now, this renewed trust provides Korem with the opportunity to continue to grow our footprint and really position ourselves as the uncontested market leader in North America.” said Jean-Sébastien Guy, President at Korem.

Every day, some of the largest companies in North America rely on Korem to make informed decisions and enhance their efficiency. With our unique one-stop-shop experience, Korem is driving the adoption of geospatial technology and reducing risk. Its talented and multidisciplinary team of 80 experts shares unique business perspectives and neutral recommendations that help map out a promising future for its clients.

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