What is Customer Segmentation Data?

July 3, 2024

What is Customer Segmentation Data?

What is Customer Segmentation Data? 

Customer segmentation data is the process of dividing a large market or audience into smaller, more manageable groups, based on similar characteristics. 

Customer data includes different types of information such as demographic characteristics like age, gender, income, education level and marital status. 

Segmentation data also involve location-based information such as the country of residence, region, city, urban or rural areas, climate zone and a set of additional attributes.  

Customer data can even enable analysis regarding lifestyle choices, understanding people’s interests, personality traits, values, purchasing behavior, usage patterns, frequency of purchases and how they interact with products and or services. 

What Business Challenges Customer Segmentation Data Helps Overcome? 

Segmentation data helps businesses and organizations better understand their customers or target audience by categorizing them into distinct groups with similar needs, preferences, behaviors, and demographics.  

Segmentation transforms data into actionable insights guiding businesses towards informed customer centric decisions. Here are 4 instances where demographic segmentation helps businesses:


1. Acquiring and retaining customers using location-based marketing 

Acquiring and retaining customers hinges on understanding their needs, which is challenging without the right data.  

Consumer segmentation allows retailers to tailor their offerings and communications according to demand, ensuring every interaction feels personal and relevant to the target audience.  

This personalization fosters loyalty and retention, because 78% of consumers are more likely to recommend brands that personalize and 71% expect personalization as a standard. Consequently, companies leveraging personalization grow 40% faster.


2. Location Planning 

Customer segmentation also helps with location planning. Understanding the local population to ensure the chosen location either aligns with business needs and market demand or helps explain underperformance. It’s a pivotal decision that can determine its success or failure. 

By leveraging segmentation, you can strategically plan the physical presence, service, expansion or contraction of your network, maximizing your chances of success in all locations. It’s about turning data into strategic decisions, ensuring that every location is not just a place, but the right place for growth.


3. Logistics and Delivery Planning 

Efficient logistics and delivery planning are critical for business success, yet many face challenges due to a lack of precise data. This often results in inefficient distribution networks and sub optimal supply chain planning, impacting costs and customer satisfaction. 

Optimizing distribution networks, understanding where target customers and prospects are and therefore, designing more efficient routes reduce transportation cost when planning stock levels. Insights into customer preferences enables better inventory management, ensuring the right products are available at the right time, minimizing product loss.


4. Investment analytics 

Expanding into new markets or making strategic investments pose significant challenges, primarily in assessing the associated risks and opportunities. 

By analyzing the demographics and lifestyle preferences of an area, you can gauge the market receptiveness to your products or services. Then, by gathering insights into the economic conditions and consumer behavior patterns, you can identify potential challenges and risks in new markets. 

Moreover, by understanding the unique characteristics of different markets, you can uncover untapped opportunities, tailoring your approach for maximum impact. Ultimately, you can better navigate the complexities of market expansion with confidence. 

What is PSYTE US Geodemographic Segmentation Data by Precisely? 

PSYTE US Geodemographic Segmentation Data, the new consumer segmentation system by Precisely, simplifies millions of data points into an intuitive, ready-to-use neighborhood classification system.  

PSYTE US allows you to increase your customer understanding, identify new target markets, align your market strategies and create new audiences. 

This product segments United States Census blocks into one of 12 lifestyle groups and 63 mutually exclusive neighborhood types. 

In essence, PSYTE US and its accompanying datasets provide a foundation for faster, more confident decisions. It’s not just data, it’s the key to unlocking the strategic insights and driving business success in an ever-changing world. 

If you’d like to dig deeper into the consumer segmentation data and PSYTE US, go watch our webinar on the topic. 

To make the best out of segmentation data, contact Korem today.

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