On-demand webinar

Leveraging Segmentation data for Market Insights

April 10, 2024, 2:00 pm EDT

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spatial data science services

Data is at the cornerstone of decision making for your business to gain deeper market insight, so it’s no surprise that data quality can play a key role in the outcome of your strategies. Simple demographic data reached its limit rapidly and is no longer sufficient to remain competitive. Here comes a new segmentation offering that can make the difference between you and your competitors.

PSYTE US, a new segmentation Precisely data product provides users with an easy-to-understand classification of neighborhoods, based on the socioeconomic and population characteristics of their residents. Data is available on a stand-alone basis (in pipe-delimited text format) or can be integrated into software or platforms for use in a more automated reporting and analytical environment.

How would you like to address your target market/client understanding which groups are alike, think the same, have similar purchasing habits etc… and most importantly where are they located?

In this webinar, you will learn:

  • What is this new segmentation data offering from Precisely?
  • Understand how this data allows you to easily reach customers and discover areas populated with specific characteristics or behaviors.
  • Learn from an industry veteran expand on how to be successful with segmentation data.


Yan Trudeau 

Partner Development Manager

Alan Clark 

Account Manager, Enterprise

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