EP27 – The Metaverse Meets Location Tech

Asif Khan is the founder of the Location Based Marketing Association. There’s no better individual than Asif to understand how retailers and consumer product good manufacturers are leveraging location-based marketing. He’s watched the industry mature over his more than 20-year career and he currently hosts the Location Weekly podcast, now in its 12th year of production. In addition, he is the CEO of Ground Level, a startup turning location-based data into insights.