What is segmentation?
Segmentation consists in analytically dividing a market into homogeneous sub-markets.
What are the segmentation techniques?
They are a few segmentation techniques, such as principal component analysis (PCA), k-means clustering, and hierarchical agglomerative clustering. The segmentation usually contains two or three levels of nested clusters.
What are the types of segmentation?
There are several types of segmentation, such as: