Understand and predict traffic patterns with historical traffic data to optimize routing in transportation and logistics, and to make smarter retail site selection decisions.
HERE Traffic Data helps businesses understand and predict traffic patterns using trillions of GPS probe points. This dataset reveals how mobility fluctuates throughout the day, enabling transportation and logistics teams to improve routes, optimize delivery windows, reduce delays and fuel costs, and accurately predict travel times.
It also provides clear insight into how people travel, supporting smarter retail site selection, sales prediction, and demand forecasting. Traffic is not just an operational factor, it’s a behavioral signal. By analyzing when, where, and how mobility changes throughout the week or season, retailers, planners, and analysts can better estimate store performance, trade-area accessibility, and customer demand.
HERE Traffic Data delivers accurate travel time prediction based on real-world speeds while highlighting when and where congestion occurs. This helps optimize routing for logistics and reveals true customer accessibility for retail site selection, ensuring better planning and more informed location decisions.
HERE Traffic Data integrates easily into in-vehicle navigation systems and mobile asset management platforms. Both standard and specialized vehicles benefit from more precise routing that considers actual traffic patterns.
By revealing where and when traffic volumes spike, HERE Traffic Data helps retailers pinpoint high-opportunity locations with strong passing traffic and consistent visit potential. Mobility patterns allow analysts to compare location options based on customer potential and assess competitive positioning.
Whether you’re planning logistics routes, optimizing delivery schedules, or improving urban mobility, HERE Traffic Data ensures your teams reach their destinations in the fastest, safest, and most cost-effective way.
As a HERE Technologies Platinum Partner, Korem provides more than just access to traffic data. We help you integrate it into your existing GIS, navigation, or BI systems, ensuring it delivers measurable business outcomes.
From initial consultation to deployment and ongoing support, Korem makes sure your teams get the most out of HERE Traffic Data. We also offer custom Data-as-a-Service (DaaS) solutions to deliver the exact coverage, format, and update frequency your projects require.
The cost of HERE Traffic Data depends on several factors such as the region you need coverage for, the format in which you want the data (CSV, Shapefile, TAB, ODF), and how often you’d like updates. Because every project is unique, provides personalized quotes so you only pay for what you really need. Think of it as flexible pricing based on the scope of your traffic analysis project.
Free traffic data is often crowdsourced and inconsistent. HERE Traffic Data, on the other hand, is built on trillions of GPS probe points collected over multiple years and validated for accuracy. This means you’re not relying on incomplete or biased samples, you’re working with enterprise-grade, reliable traffic insights that businesses and governments can trust for critical decisions.
Yes, Korem can provide a free sample of HERE Traffic Data so you can test how it fits within your existing GIS or BI environment. The sample usually includes average speed profiles, formats, and documentation, letting you see firsthand how the data will look and behave in your systems.
HERE Traffic Data is built from multi-year historical archives but is also refreshed regularly to account for seasonal trends, weekday vs weekend variations, and even unusual traffic spikes like holidays. This ensures your routing models and forecasts reflect the most realistic driving conditions, not outdated averages.
HERE Traffic Data provides global coverage with local detail. Coverage is not just wide, it’s granular enough to drill down to specific road segments, with speed and volume data available in both kilometers and miles per hour.
Contact us to know the coverage of a specific region.
HERE Link IDs are unique identifiers for every road segment in the HERE map database. They allow you to precisely match traffic data to specific map features in your system. By using Link IDs, you ensure consistency when integrating HERE Traffic Data with other datasets, navigation platforms, or asset management tools. It’s essentially the “bridge” that makes sure traffic insights align perfectly with your maps.
Absolutely. Korem doesn’t just deliver the data, we help you integrate it into your GIS, navigation, or analytics platforms. Our experts provide onboarding, training, and ongoing technical support so your team can quickly adopt HERE Traffic Data and use it to its full potential.
Yes. If your team doesn’t have the internal expertise, Korem’s geospatial specialists can perform the full analysis for you. We evaluate mobility patterns, competitive presence, trade-area accessibility, and high-traffic corridors to identify the best retail locations. Our experts deliver clear, data-driven recommendations tailored to your market and expansion strategy.
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HERE Real-Time Traffic keeps your fleet informed of traffic flow and weather changes to keep your drivers safe and optimize their travel time.
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