“I want to understand who my clients are, where they live and how to target them.”
Geodemographic segmentation data describes the lifestyle characteristics of households by identifying family social status, characteristics of children living at home, disposable income spending behavior, financial status, hobbies and interests. It helps the marketing manager to better understand the consumer’s lifestyle choices and the geographic similarities of individual cohorts. By recognizing patterns of consumer behavior, marketing campaigns can be developed to get the best possible return on investment.
“Always have your customers in mind! CAMEO can help you keep a close eye on your global customer base.”
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