Pitney Bowes

CAMEO Segmentation

Your goal:

“I want to understand who my clients are, where they live and how to target them.”

Our solution:

  • A series of powerful and discriminative consumer classification systems developed to assess the socio-economic and geodemographic profiles of neighborhoods across the world.
  • CAMEO International segments consumers by 5 affluence levels and 5 key lifestages, resulting in 25 different consumer types that can be applied to any consumer market.
“Always have your customers in mind! As in many cases reported, Cameo can help you keep a constant eye on your global customer base.”

Simon Lavergne

Enterprise Geospatial Expert

Simon Lavergne

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