Environics Analytics

PRIZM Segmentation

Your goal:

“I want to know the common demographic and behavioral traits between my clients to know where, when and how to target new ones.”

Our solution:

  • Enrich your customer data with the 68 segments of the Canadian population created by Environics.
  • Identify which segment of the population is most profitable for your business, and learn how to reach them.
  • Make your marketing efforts profitable by focusing on the segments of the population most likely to respond positively to your offers.
“Added to customer profiles, PRIZM segmentation data allows you to add more intelligence to your predictive models, know how to reach your customers and accurately determine where they live.”

Mathieu Nicolet

Statistician - Data Analyst

Mathieu Nicolet