Foursquare Visits enables you to understand total visits to venues, such as retail stores, malls and theatres, and, in general, how people move through the real world. It helps real estate developers, marketers and consumer brands to engage with their target audience and understand their preferences and needs. With customer engagement analysis, they are able to better plan marketing strategies and put marketing efforts in the right place.
Visits are weighted based on users’ representativeness in Foursquare’s panel relative to their demographic’s true representation and size according to the United States Census, mitigating demographic panel bias and fluctuations.
Analyzing foot traffic along with vehicle traffic is needed to understand store performance and develop a model for repeat success. This also entails using a combination of demographic data and points of interest to understanding local demographic characteristics and competitive impacts.
Evaluate and anticipate trends of both individual venues and chains across regions and territories.