“I want to understand venue-level visits at scale
based on the movement of millions of people.”

What is Foursquare Visits?

Foursquare Visits enables you to understand total visits to venues, such as retail stores, malls and theatres, and, in general, how people move through the real world. It helps real estate developers, marketers and consumer brands to engage with their target audience and understand their preferences and needs. With customer engagement analysis, they are able to better plan marketing strategies and put marketing efforts in the right place.

Benefits of Foursquare's Foot Traffic Data

  • Daily feed of all visits to individual venues using first-party only data.
  • Up to six million locations.
  • Location data and visitation trends from the past three years across the United States and can be delivered through a S3 bucket.

How retail stores use foot traffic data

Analyzing foot traffic along with vehicular traffic is needed to understand store performance and develop a model for repeat success. This also entails using a combination of demographic data and points of interest to understanding local demographic characteristics and competitive impacts.

Read more in our traffic analytic blog »

Get a demo of the data using geospatial technologies in our webinar with Foursquare

Watch our webinar

“Visits are weighted based on users’ representativeness in Foursquare’s panel relative to their demographic’s true representation and size according to the United States Census, mitigating demographic panel bias and fluctuations.”

Julien Lebrun

Geospatial Expert

Julien Lebrun