Foursquare Visits

Understand venue-level visits at scale based on the movement of millions of people.

Contact an expert

What is Foursquare Visits?

Foursquare Visits enables you to understand total visits to venues, such as retail stores, malls and theatres, and, in general, how people move through the real world. It helps real estate developers, marketers and consumer brands to engage with their target audience and understand their preferences and needs. With customer engagement analysis, they are able to better plan marketing strategies and put marketing efforts in the right place.

Visits are weighted based on users’ representativeness in Foursquare’s panel relative to their demographic’s true representation and size according to the United States Census, mitigating demographic panel bias and fluctuations.

How retail stores use foot traffic data

Analyzing foot traffic along with vehicle traffic is needed to understand store performance and develop a model for repeat success. This also entails using a combination of demographic data and points of interest to understanding local demographic characteristics and competitive impacts.

Read more in our traffic analytic blog »

Benefits of Foursquare's Foot Traffic Data

  • Daily feed of all visits to individual venues using first-party only data.
  • Up to six million locations.
  • Location data and visitation trends from the past three years across the United States and can be delivered through a S3 bucket.
Foot Traffic Data

See it in action!

Get a demo of the data using geospatial technologies in our webinar with Foursquare. Learn how Foursquare’s Visits and Places data provides very detailed location-based information about mobility and business points of interest.
Watch our webinar

Related products

Foursquare Places



Evaluate and anticipate trends of both individual venues and chains across regions and territories.