EP14 – Big Data & Geospatial Analytics in Media & Telecommunications

In this episode of OnPoint I sat down with Ben Edelman, the vice president of Syndicated Telecom for Kantar, a worldwide media agency focused on providing data insights and strategy for brand development. Ben faces the challenge that many companies are facing today with dealing with the barrage of data, and being able to geospatially analyze it faster, for both marketing and competitive intelligence, specifically in his world to understand the potential of 5G and wireless internet access. And as you can tell, he’s right in the thick of it. Hear more in this episode of OnPoint with Korem.