“I want our billing mailings to reach our customers every time.”
Without valid, verified addresses or correct geolocation, the risks of delivery failures increase substantially, leading to higher operational costs as well as negative impacts on customer satisfaction and retention. Additional costs, and possible fines, can be incurred where taxes are incorrectly assigned. Downstream, poor address and location data impact the ability to enrich data with useful demographics or risk-related information. The process of address standardization and normalization is, then, a critical business process to improve overall data quality.