Precisely Demographics

Obtain a complete demographic dataset for your geospatial project to better understand people’s behaviors and inform strategic decisions.

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Make better business decisions with
extensive demographic data

Are you looking to target females between the ages of 25–34, living in an urban city center and earning more than $85,000 per year with a propensity to spend their disposable income on Louboutin shoes? Precisely Demographics is what you need!

Precisely Demographics is a comprehensive collection of demographic, geodemographic, and consumer data covering more than 6.7 billion people for over 140 countries and territories around the world. It combines multiple data sources, such as mobility data, home, and household information, predefined segmentation, and economic data to help you understand who and where people live, work, and do business, and forecast future trends.

Precisely Demographics also allows you to perform analyses at the level of geographic precision you need for your project, whether at the national, state, census block, or lifestyle group level. Since populations are not static, dynamic demographics allow you to understand how populations change over the course of a day or week.


  • Combines demographic attributes with aggregated mobile location data.
  • Provides excellent visibility into enriched population movement patterns.
  • Preserves privacy by using location profiles without personal information.
  • Ensures consistency across geographic areas for streamlined workflows.
  • Delivers frequent updates to ensure freshness.
  • Comes with associated boundary data and full data methodology.
  • Includes a comprehensive, global portfolio of demographic data available.
Retail and real estate analytics demo

Site modeling demo

  • Leverage new hyperlocal datasets such as demographic data, footfall data, and hyperlocal traffic data to get an edge over your competitors.
  • Use advanced geospatial models for predictive sales analysis.
  • Develop workflows utilizing both data integration and BI tools.

Use cases by industry or department

Retail trade and retail banking

  • Better choose retail outlets or bank branches, layouts, and offerings by understanding a location’s popularity, customers’ demographics, and the impact on hours of operation and performance.
  • Identify the areas from which visitors are drawn to understand whether the attraction is business or leisure.

Real estate

  • Understand the dynamics, residents, and communities of neighborhoods, and identify popular areas.
  • Predict when tenants might not renew their lease based on traffic in the area.


  • Understand a specific location’s popularity and its impact on claims and policy pricing.
  • Analyze the complex risks, such as vandalism, fire, and other incidents, of popular areas and the types of people who live there.


  • Determine where your target audience is at different times of the day to deliver the right message, in the right place, at the right time.
  • Track the success of your marketing campaigns through changes in movement patterns.
  • Develop better social media and location-based marketing strategies.

Service delivery

  • Understand movement patterns to more effectively deploy resources to reduce travel time and deliver services where and when they are needed.
  • Anticipate changes and plan service delivery earlier.


  • Identify opportunities to expand your coverage depending on the types of people at a location throughout the day.

Enrich your demographic analysis with
Precisely Daytime Population

You can supplement your demographic datasets and perform more accurate analyses with daytime population data, which includes estimates of the number of people likely to be in a designated area during normal working hours. It provides variables for the estimated daytime population and employees, and the estimated daytime at home persons aged 0-14 years, 15-64 years, and 65+ years for the United States, Canada, Australia, and Japan.

Top 3 functionalities of Daytime Population

  • Measure population and employee movement to determine the expected flow of people during the day.
  • Determine the number of retirees, unemployed, and school-age children in a given area to target your marketing campaigns.
  • Estimate the expected traffic by incorporating the data into logistic models.


You can also enrich your demographic analysis with the PreciselyID to attach additional population information to demographic characteristics.

Benefits of the PreciselyID

Precisely’s unique and persistent identifier for address points provides a powerful advantage for companies that want to harness location intelligence and need to do so with confidence.

PreciselyID eliminates ambiguity and guarantees a level of continuity and consistency over time in the relationship between addresses and geographic coordinates. It also ensures that the attributes related to a specific location are quickly and easily accessible without requiring significant processing time.

You can:

  • Simplify data exchange between different applications.
  • Protect personally identifiable information (PII).
  • Manage and organize data, and provide greater context to data.
  • Analyze an address from multiple angles and eliminate tedious spatial processing.

Useful resources

Location pin icon

The Revenge of Demographics

If Census geographies are suspect and mobile movement data are subject to limited geographic extents and privacy, what’s the answer? The answer is to use both.
Read the article
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The Velocity of High-Speed Demographic Shifts

The future of logistics real estate has been forever changed with the long-term structural growth rate rising. Adapting to the current environment will require commercial real estate companies to leverage technology.
Read the article


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