Obtain a complete demographic dataset for your geospatial project to better understand people’s behaviors and inform strategic decisions.
Are you looking to target females between the ages of 25–34, living in an urban city center and earning more than $85,000 per year with a propensity to spend their disposable income on Louboutin shoes? Precisely Demographics is what you need!
Precisely Demographics is a comprehensive collection of demographic, geodemographic, and consumer data covering more than 6.7 billion people for over 140 countries and territories around the world. It combines multiple data sources, such as mobility data, home, and household information, predefined segmentation, and economic data to help you understand who and where people live, work, and do business, and forecast future trends.
Precisely Demographics also allows you to perform analyses at the level of geographic precision you need for your project, whether at the national, state, census block, or lifestyle group level. Since populations are not static, dynamic demographics allow you to understand how populations change over the course of a day or week.
You can supplement your demographic datasets and perform more accurate analyses with daytime population data, which includes estimates of the number of people likely to be in a designated area during normal working hours. It provides variables for the estimated daytime population and employees, and the estimated daytime at home persons aged 0-14 years, 15-64 years, and 65+ years for the United States, Canada, Australia, and Japan.
You can also enrich your demographic analysis with the PreciselyID to attach additional population information to demographic characteristics.
Precisely’s unique and persistent identifier for address points provides a powerful advantage for companies that want to harness location intelligence and need to do so with confidence.
PreciselyID eliminates ambiguity and guarantees a level of continuity and consistency over time in the relationship between addresses and geographic coordinates. It also ensures that the attributes related to a specific location are quickly and easily accessible without requiring significant processing time.
Precisely Demographics also includes administrative and census boundaries to help you relate people’s behavior to the context of their location by time of day and week and to conduct more precise analyses.
Both traditional and dynamic demographic data are ready to be used in the business or location intelligence system of your choice. Offered in a variety of file formats, Precisely Demographics works seamlessly with other spatial or tabular data.
Exploit the geographic limits of census dissemination to perform land use and demographic studies, as well as social, economic, and market research.
Expand your market analysis with a better understanding of local businesses, key landmarks as well as competitors.
Enrich your existing data with ready-to-use administrative and industry-specific boundaries to perform territory analyses.