Upcoming webinar

Optimize Supply Chain Logistics with Traffic Analytics for both Middle and Last-Mile Delivery

December 2, 2021, 2:00 pm EST


The need for immediate access to traffic data is increasing as the demand for narrower time windows and to improve the customer experience is required by fleet managers for both long-haul and local delivery. The “middle mile” is becoming a bottleneck for shippers and distribution managers. For managers of local deliveries, consumer expectations, especially around the holiday season as we recover from the pandemic, demand that deliveries be “as advertised” for specific time windows. This will require a data-centric approach that involves accurate, timely, and feature-rich road and traffic data that supports heterogeneous fleets.

But there is more to consider. Commercial vehicles face a variety of regulations and transportation route limitations based on size and local road restrictions, such as prohibitions on flammable materials traveling through neighborhoods. Real-time traffic data is required to deliver information about local construction, popular tourist events, weather, or other impedances in order to re-route vehicles efficiently. In addition, using historical traffic data enables fleet managers to make the transportation planning process as economical as possible by calculating the best routes in the least amount of time and the shortest distance traveled, thus reducing delivery time, costs, and your carbon footprint.

In addition, forward-looking companies will require advanced location analytics to plan for the explosion in volume of location-based data, which will demand a different approach to data management such as the development of cloud data warehouses.

In this webinar, you will learn:

  • The value of high-definition digital street network and traffic data for fleet management
  • Reducing the cost of data licensing and total cost of data asset ownership.
  • How to select the right geospatial data products to perform traffic analytics and to integrate location-base data for fleet operations.
  • Advanced analytics for cloud data warehouses.


Joe Francica 

Senior Director of Geospatial Strategy

Yan Trudeau 

Development Manager

Alexander Osaki 

Portfolio Marketing Manager Transport and Logistics Applications at HERE Technologies


December 2, 2021, 2:00 pm EST