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Store Analog

What is a store analog?

A store analog as it applies to retail is a store whose performance represents the ideal goals that the company is trying to achieve. As a result, that store will serve as an example or “exemplar” to other stores that need to achieve the same positive results. The store used certain sales, marketing and location strategies that made it more successful than other stores in the network. The goal is to employ those same strategies at other stores.

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