HERE Traffic Data

Understand traffic patterns so that your fleet can get to a destination in the fastest, safest and most cost-effective way.

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Predict traffic by analyzing historical traffic data

Every traffic-related delay costs your company money or could put your citizens in danger when it slows the delivery of emergency services. Plus, sitting in traffic makes drivers and other staff more frustrated, tired, and stressed, which can have a negative impact on your operational efficiency.

HERE Traffic is a database with traffic message channel data that aims to reduce and resolve delays, helping your team get to their destination in the fastest, safest, and most cost-effective way. Its road traffic pattern data reviews the average speed values for a typical day and provides complete projections on drive times based on trillions of data points gathered from multiple-year vehicle speed observations, including GPS probe data records.

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Trust HERE Traffic data for efficient logistics planning

Accurate travel times

Get more accurate travel times based on realistic, historical traffic speeds, allowing your dispatch and navigational systems to improve trip time estimates based on likely traffic conditions.

Beat the traffic

Avoid roads at times when they are typically congested, thereby producing more accurate route planning throughout the day, with the ability to adjust and suggest alternatives when integrated with real-time traffic data modules.

Reliable navigation system

Integrate the data into your in-vehicle location-based service navigation and mobile asset management applications to assist with standard and non-standard vehicle movements that would benefit from traffic patterns data.

Key HERE Traffic features

HERE TMC maps data can deliver a wide range of data and features to allow your operations to generate large-scale reviews and granular per-trip insight and focus on time efficiency as you review recent shipments. Generating traffic-aware estimates and routing via TMC data is designed to save your company on every trip.

Some important aspects of the HERE Traffic Patterns data and TMC maps include:

  • Traffic-aware routing for every day of the week, optimized for trips starting in 15-minute or 60-minute increments;
  • Availability in two variations, geo-referenced to the following features: Traffic Message Channel (TMC) location codes and Link IDs;
  • Reference to local time so your dispatch and drivers can avoid traffic for long haul shipments;
  • Speed values in both KMPH and MPH, drilling down to 1 KMPH/MPH increments for map data;
  • Availability in Esri Shapefile, MapInfo TAB, and Oracle ODF file formats;
  • A holiday appendix, providing guidance for those unusual traffic days and spikes, helping you avoid congestion when even the alternative route to the airport gets clogged.

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Additional resources

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Traffic Analytics is not a Trivial Pursuit

With vehicle traffic data and foot traffic data, retailers can have a more complete understanding of consumer behavior.
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A Retailer’s Best Technology Tool: Traffic Analytics

Watch this webinar for a demo of the methods of analyzing location-based road traffic patterns.
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