Expand your market analysis with a better understanding of local businesses, key landmarks as well as competitors.
Precisely’s portfolio of points of interest (POI) data includes 174 million POIs, providing a comprehensive view of businesses, recreational facilities, landmarks, and geographic features in more than 170 countries and territories around the world. With the World Points of Interest product, you can even achieve coverage of more than 250 million points of interest, including more than 27 million located in the United States.
By accessing millions of POIs with rich classification that reflects the diversity of businesses, you can broaden your analysis and locate and identify your existing competitors in each market.
By leveraging POI data, businesses can improve their market strategies, refine site selection, and deliver location-based services with precision. Based on high-quality geocodes and verified by multiple sources, Precisely POI data ensures accuracy and consistency for applications across all industries.
Precisely POI data is multi-sourced to guarantee accuracy and completeness. Each POI is classified into more than 19,000 categories and industries, organized hierarchically for ease of use and consistency. The dataset is geocoded with Precisely’s Spectrum Global Geocoding for high positional accuracy, and cross-referenced to uncover relationships between businesses and locations.
This richness enables organizations to reduce risk, improve service delivery, and uncover growth opportunities. Whether you need to identify competitors, locate new prospects, or target customers with personalized marketing campaigns, POI data delivers the intelligence required to support smarter business strategies.
Points of Interest data allows organizations to make better decisions about risk exposure and access to services. It provides insight into the availability of retail, leisure, and essential facilities within specific areas, helping businesses and public institutions improve planning and resource allocation.
Companies can rethink the size and distribution of their store networks by using POI data to evaluate potential expansion sites. By understanding which locations have the greatest potential, businesses can reduce costs, avoid overlaps, and grow strategically in the right markets.
POI data is a powerful tool for developing marketing strategies tailored to customer location. It supports initiatives such as proximity marketing and “find the nearest” searches, ensuring that customers can easily locate the closest store or service and receive relevant offers.
Precisely Points of Interest can be integrated directly into applications, business processes, and customer workflows. This enrichment streamlines operations, enhances decision-making, and improves the overall customer experience by embedding accurate and up-to-date location intelligence into daily operations.
The business environment changes constantly. Every day, businesses relocate, close, or open, phone numbers change, executives transition, and ownership shifts. Relying on outdated POI data exposes organizations to risk and poor decision-making. Precisely updates its datasets daily to ensure accuracy.
For example, every minute more than 270 businesses relocate, over 1,200 business phone numbers change or are disconnected, more than 670 new businesses are created, and hundreds of ownership or executive changes take place. On a yearly scale, two percent of all addresses change, eleven percent of phone numbers change, and seven percent of CEOs transition. With Precisely, you can trust that the POI data fueling your business decisions is always accurate and up to date.
Source: Precisely
Accessing high-quality POI data is only the first step. To fully leverage this information, organizations need expert guidance to integrate it into existing systems and workflows.
By partnering with Korem, you gain more than just access to Precisely’s datasets. You benefit from a team of geospatial experts who help you deploy the data effectively, align it with your business goals, and train your teams to use it confidently. From site selection and market analysis to risk management, Korem ensures that Precisely Points of Interest translates into measurable value for your organization.
The portfolio includes millions of business listings, landmarks, recreational facilities, and geographic features. With World Points of Interest, coverage reaches over 250 million POIs across 170+ countries.
Commercial Points of Interest:
– Retail Stores
– Banks and Credit Unions in the United States
Virtual Geographic Barriers:
– Airports
– Colleges
– Golf Courses
– Hospitals
– School Grounds
– Commercial Boundaries
World Points of Interest:
– World Points of Interest Premium
– World Points of Interest Premium Consumer
Precisely’s business data, which is included in the POI datasets, is collected from a variety of government and stand-alone sources, such as social media, payment or trade data, government records, corporate financial data, Yellow Pages, bankruptcy filings, news and media, search engines and directories, direct surveys, and phone company data.
Companies use POI data for risk analysis, store network planning, competitor identification, and location-based marketing. It supports industries ranging from retail and finance to insurance, telecommunications, and logistics.
Korem ensures that your investment in Precisely Points of Interest delivers tangible business results. Their experts help you integrate the dataset into your workflows, train your teams, and provide ongoing support so that you can move from raw data to actionable insights with confidence.
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Standardize a large address database and create accurate map locations.
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Obtain a complete demographic dataset for your geospatial project to better understand people’s behaviors and inform strategic decisions.
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Enrich your existing data with ready-to-use administrative and industry-specific boundaries to perform territory analyses.
