Strategic Advisory

Prep and blend data

Data is the cornerstone of any information system, including geospatial solutions. According to analysts, the amount of data a company accumulates doubles almost every year. In the business world, it is important that this data, the basis of informed decision-making, is relevant, consistent, accurate, complete, and up-to-date. This is why data quality is so important.

The first step to optimizing your corporate data with a geospatial solution, whether geomarketing, GeoBI (Geospatial Business Intelligence), or advanced analytics systems, is to assign a location to this data through a geocoding process. However, doing this based on poor quality data is not only ineffective, it produces inaccurate results. This can be very costly for an organization, in terms of both time and money. Quality data is crucial.

In the current business context, accurate information strengthens decision-making and ensures that operations run smoothly. Korem can help you improve and maintain the quality of your corporate data.

Address standardization

Address standardization is essential for ensuring data quality. This is a key step when integrating data into a geospatial application. An address standardization solution verifies and standardizes each address against national certification standards such as CASS in the United States and SERP in Canada to increase and guarantee the quality of your source data. The data from this geocoding process will be much more exact this way.

Advantages:

Investing in a solution to improve data quality will bring significant benefits to the organization, such as:

• Simplifying the integration of data from heterogeneous systems to get a 360-degree view of your customer base;
• Increasing operational efficiency by allowing you to spend less time fixing data-related errors;
• Maintaining the accuracy of client databases to ensure that applications upstream of operations work correctly;
• Checking data at the source to avoid having to clean it up after processing;
• Savings on return costs due to incorrect addresses: letters and deliveries arrive at the destination the first time.

Korem’s expertise in data quality management and address standardization helps us provide you with strategic advice aligned with your business needs. We will help you choose the best solution through our partners.

Geocoding comes down to one very simple concept. Essentially, this is the process of converting an address, such as 7000 East Belleview Avenue, Greenwood Village, Colorado, into a pair of geographic coordinates with latitude (X) and longitude (Y), or a point on a map.

Although the concept is simple, this task can be very laborious and organizations often find it difficult to deploy reliable enterprise systems for the geocoding process.

Because geocoding is the foundation upon which all of your spatial decisions will be based, the result has to respect a level of accuracy and precision that corresponds to your needs. For example, an insurance company that has to determine pricing for a policy in a flood zone will need more accurate data than a telemarketing company.

Therefore, when selecting a geocoding solution, several factors need to be taken into account, including: coverage, deployment mode (cloud computing or internal) and resolution logic. By taking these elements into consideration, Korem can help you choose the best solution, adapted to your specific needs.

Finally, once your data is geocoded to the appropriate level of precision, you will be able to enrich it and use the new information to highlight the complex spatial relationships that are revealed, improving all aspects of your company.

Reverse Geocoding

Reverse geocoding is the process of transforming geographical coordinates (longitude, latitude) into a description of the location, which takes the form of a postal code, zip code, address or a place name. Reverse geocoding is most used by mobile applications that optimize the GPS coordinates the device provides.

Advantages:

Once data is geocoded, it can be enriched and analyzed. This is where the true value of geocoding becomes obvious. With geocoded data, you will be able to:

• Know more about your customers and deploy more effective targeted marketing campaigns;
• Reduce risk through a more accurate understanding of your customers’ exposure and the relationships between them;
• Plan your investments based on areas where the highest potential income is concentrated;
• Use geocoded data to enrich corporate information with complementary data.

Korem’s geocoding expertise helps us provide you with strategic advice aligned with your business needs. We will help you choose the right solution through our partners.

Today, there are so many systems for managing day-to-day operations that getting a single, standardized view of the situation (claims, policies, external factors, etc.) is a real challenge for companies, regardless of the industry.

Organizations are inundated with data from different systems, sensors and automatic data sources (Internet of Things) and social media. They are overwhelmed by the flow of data available and the speed at which it accumulates. As a result, this data is often ignored or underused in organizational decision-making processes.

A multitude of new paradigms and data management applications have emerged in recent years, and implementing a solution that suits your specific needs can be a daunting task. Korem has extensive experience with new data-related concepts and can help you identify the ideal approach, from preparing and structuring your data to operationalizing the resulting knowledge.

Data preparation

One of the key steps in data management is its preparation. This operation is performed by data analysts to access and combine multiple heterogeneous data sources such as Big Data, Cloud, social media, third-party data providers and internal databases. The resulting data is then enriched and analyzed using advanced modeling techniques.

Advantages:

Organizations that are optimizing these new data management solutions are reaping many benefits, such as:

• Providing business users with self-service analysis tools to enable them to access the knowledge from this data more quickly;
• Reducing the human and financial resources burden on IT and Finance;
• Deriving valuable business information from untapped data sources, such as the Internet of Things (IoT);
• Empowering the organization with powerful visual analytic processes.

Korem’s geocoding expertise helps us provide you with strategic advice aligned with your business needs. We will help you choose the right solution through our partners.

Geographic information systems (GIS) are used to visualize, query and analyze geographical data. GIS are the foundation of geospatial intelligence solutions in which the ability to work with spatial data is combined with corporate data sources to identify trends.

This is much more than simply visualizing information on a map. GIS allows the relationship between localized information and business operations to be taken into account to identify impacts on the organization.

Most organizations market and manage their services, risks and assets based on geography. Korem and its team of strategic advisors can help your organization maximize the value derived from these tools, datasets and methods. Our experienced team is motivated by innovation and creativity, which helps us find solutions to our customers’ problems and achieve the desired results.

Geomarketing

Geomarketing is a GIS specialization that focuses on optimizing geographic information to help you better understand your customer profile and identify new opportunities. Whether for optimizing external business data sources such as socio-demographic, segmentation, or consumer spending data, geomarketing will help you increase the ROI of your prospecting operations and marketing initiatives by helping you target your best customers.

Advantages:

It’s easy to see how integrating GIS data and applications into everyday business operations can deliver significant benefits:

• Because the human brain processes visual patterns faster than tabular data, this helps speed up and optimize decision-making;
• Reduce marketing costs by targeting the best customers;
• Achieve better integration of sales and multichannel marketing;
• Plan investments more effectively by targeting regions where opportunities are most concentrated.

Korem has nearly 25 years of experience with GIS. We have always been at the forefront of the industry and, thanks to our partnerships with the biggest players in the industry, we can offer a portfolio of successful solutions tailored to your specific needs.

GeoBI

GeoBI, or Geospatial Business Intelligence, is the integration of business intelligence into corporate systems to increase the organization’s performance through better decision-making, based on the interpretation of available data. Adding a geospatial dimension to the management of corporate data provides a better understanding of performance for a specific region and refines granular analyses. This integration can be done in self-contained map-centric dashboards or existing business intelligence systems.

When you add a geospatial context to your performance indicators, your analysis takes the specific geographical characteristics of the market into account. In addition, the integration of this type of tool adds new capabilities, such as bidirectional exploration between reports and the map, as well as the ability to filter reports using spatial filters.

Over the years, Korem has developed in-depth knowledge of GeoBI. We can help you plan your integration and ensure it is optimized for your context and builds on existing infrastructure and tools.

In most cases, the logical approach is to add a geospatial dimension to business intelligence tools already in place. Because organizations have hundreds of users and have already made considerable investments in the deployment of such tools, they are the best vehicle for deploying geospatial capabilities across the organization.

Advantages:

Here are some of the key benefits of deploying a GeoBI solution:

• Most effective way to introduce geospatial into an organization and reach the most users;
• Improved business analytical abilities for the organization through the optimization of high-value but underused location elements of business intelligence systems;
• Take advantage of business data warehouses without having to replicate business data from heterogeneous systems.

Korem’s expertise in GeoBI and data visualization makes it possible to provide you with strategic advice aligned with your business needs and concerns, helping you to get the maximum return on investment, while maintaining sustainable growth.

As the volume and variety of data available to analysts increases, using this information effectively to identify trends is crucial. Analytical and predictive modeling uses mathematical methods and various tools that go far beyond traditional business intelligence methods.

Among the analytical methodologies used, some really stand above the rest, such as:

• Statistical analysis: It involves several disciplines, such as exploratory analysis, linear and nonlinear regressions, and modeling. It also makes cluster analysis possible, an essential tool that helps organizations identify and understand their customers’ practices and habits.
• Spatial analysis: Leverage the power of GIS and external data to characterize and segment customer behavior and geographical models.
• Predictive analysis: Examines the data to determine the future development of the elements or phenomena observed.

For each step of the process, from identifying objectives to interpreting data, implementing modeling methods and establishing solutions based on analyses carried out, to meet our customers’ expectations Korem uses scalable tools and proven methodologies combined with our statistical expertise.

Korem has been actively involved in several projects in which statistical modeling and predictive analytics processes have solved complex business issues such as optimizing algorithms to maximize profits or conducting market analyses to predict their development based on socio-economic, demographic and geospatial data.

Advantages:

By incorporating analytical and predictive models based on sound scientific principles for trend prediction, organizations can reap the following benefits:

• Reduce the complexity of decision-making from the multitude of available data sources by focusing on the most relevant factors;
• Rise above the competition since it has been shown that organizations that use analytical processes increase their productivity and profitability;
• Maximize profit margins by modeling how price changes affect product sales positively or negatively;
• Reduce customer loss by understanding events that cause dissatisfaction and account closures;
• Minimize malfunctions and breakdowns that can reduce the efficiency of operations and have an impact on profitability by optimizing maintenance schedules.

Korem’s geocoding expertise helps us provide you with strategic advice aligned with your business needs. We will help you choose the right solution through our partners.