In 2020, the world changed. The digital transformation journey that banks were undertaking accelerated as businesses and customers alike navigated the most efficient way to manage their money during the pandemic. Two years later, retail banking has become more mobile in a “digital first” world. However, branch banking still provides an essential, physical presence for loyal account holders providing services customized to each location.
What if you could learn more about who interacts with your branch banks, when they visit, and for which services. What if you could identify the audience segment by age, income, and other variables that would allow you to target directly to them on a more personalized level? And, what if you knew how often they visit and how much is transacted?
In this webinar, you will learn how:
- Location-based data supports a hyperlocal view of branch success
- Trade areas are defined by correlating high-fidelity, daily auto or pedestrian traffic
- Using geospatial data supports audience segmentation and brand awareness