Geomarketing is the branch of marketing that consists in analyzing the behavior of economic individuals according to spaces and places on a geographical basis.

Geomarketing gives you insights to leverage your marketing strategy and can help you reach your audience at the most convenient time to get more and higher quality customers.

Geomarketing uses mapping tools, geographic information systems (GIS), and software to link all kinds of location data in a predefined area, such as a trade area.

1. Conduct market research
2. Evaluate sales performance
3. Run targeted marketing campaigns
4. Optimize logistics

It is a set of buyers and potential consumers who are targeted through marketing actions after having done a market segmentation and planned marketing strategies accordingly for each segment to increase the market share.