The New Google Maps Platform Guide
Following the recent launch of the new Google Maps platform in the US, as well as a new pricing structure of the Google Maps API to deliver customized Maps, Routes and Places, Korem experts want to help with a fast run-through of the major changes and what they may mean for you and your organization.
Change #1: Transactions consumption-based model
The new Google Maps Platform contains three core products: Maps, Routes and Places with a new specific pricing structure for each.
In the old model, there was no monetization of services such as geocoding/routing, which was one of the reasons for non-compliance of the ToS (services without map), Google experimented with the Location-Based Services.
Change #2: No more free tier after 200$
of free monthly usage
Existing Standard license users have now $200 free monthly usage and fall under
Post Pay pricing model after the consumption of the free credits.
| FREE MONTHLY USAGE ($200 VALUE) | |
|---|---|
Mobile Native Static Maps | Unlimited load |
Mobile Native Dynamic Maps | Unlimited load |
Embed | Unlimited load |
Embed Advanced | Up to 14,000 loads |
Static Maps | Up to 100,000 loads |
Dynamic Maps | Up to 28,000 loads |
Static Street View | Up to 28,000 panos |
Dynamic Street View | Up to 14,000 panos |
Change #3: Mandatory billing activation
All customers will need to provide their billing information to continue using
the Google Maps API to avoid service interruption.
Opportunities
Challenges
Store Locator
(30% Maps, 70% Routes)
▲ + 50% increases
Retail
(33% Maps, 33% Routes,
33% Places) = Even
Transport
(20% Maps, 30% Routes, 50% Places)
▲ + 75% increases
Custom Application
(10% maps, 90% Places)
▲ + 100% increases
Batch
Geocoding
(40% Maps, 50% Routes)
▲ + 100% increases
Public Facing Application
(Low volume usage,
Map Loads)
▼ - 33% decreases
Map Loads
(Internal & External license)
▼ - 100% decreases
Places Autocomplete
(High Volume of Places,
but no Maps required)
▼ - 50% decreases
Asset Tracking
(Minimum wage asset)
▲ + 1000% increases
Korem experts can help
We bring our
expertise to you
We simplify usage estimation: we help in providing better estimates of consumption.
We have been a Premium Google Partner for 10+ years, we are truly experts you can trust.
We provide billing flexibility with our partner’s experience
Whether it is pay as you go, billing/invoice method (credit card with monthly price), we will provide all available options. We can help you activate your billing information
We offer consulting services targeted to your business needs
Application optimization (redesign, alternative options…) Help you simplify your usage type with specific use cases, such as T&C and license type, free vs not free (closed community, internal call center application sharing links to public) and so on…
Frequently asked questions
You will need to login in the Google Account used to create the Google Maps API key of your application.
June 11th | July 16th | Sept 16th |
|---|---|---|
| No changes to existing pricing | Google will enable customers’ accounts that have not enabled billing for the $200 credit | |
| Customers can start to implement the new features such as Places Autocomplete with Session ID | The new pricing model will apply, and the customers are responsible for the new fees. | |
| Customers can activate coupon to apply to their usage through their billing account | Over $200 usage during the monthly billing cycle, Google will disable your application and it will not be reset. This will apply only if you have not given your billing info. |
June 11th | July 16th | Sept 16th |
|---|---|---|
| No changes to existing pricing | The new pricing model will apply | The new pricing model will apply, and the customers are responsible for the new fees. |
| Customers can start to implement the new features such as Places Autocomplete with Session ID | Gap credits apply – customer should not see any increase in their costs | |
| Customers can view new usage in console | Credits based on March 2018 usage |
June 11th | July 16th | Sept 16th |
|---|---|---|
| No changes to existing pricing | The new pricing model will apply, and the customers are responsible for the new fees. | |
| Customers can start to implement the new features such as Places Autocomplete with Session ID |
Existing customers | New Customers |
|---|---|
| Premium plan launch Sept 1 Transition to map client ID and API keys, so no customer engineering effort is required | Can purchase Premium Plan until July 15, 2018. |
| Bridge contract option for customers who will see a price decrease |
Fill this form to get help to activate
your billing information, know more about
your specific use case and pricing.
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