Following the recent launch of the new Google Maps platform in the US, as well as a new pricing structure of the Google Maps API to deliver customized Maps, Routes and Places, Korem experts want to help with a fast run-through of the major changes and what they may mean for you and your organization.
Change #1: Transactions consumption-based model
The new Google Maps Platform contains three core products: Maps, Routes and Places with a new specific pricing structure for each.
In the old model, there was no monetization of services such as geocoding/routing, which was one of the reasons for non-compliance of the ToS (services without map), Google experimented with the Location-Based Services.
|FREE MONTHLY USAGE ($200 VALUE)|
Mobile Native Static Maps
Mobile Native Dynamic Maps
Up to 14,000 loads
Up to 100,000 loads
Up to 28,000 loads
Static Street View
Up to 28,000 panos
Dynamic Street View
Up to 14,000 panos
Change #3: Mandatory billing activation
All customers will need to provide their billing information to continue using
the Google Maps API to avoid service interruption.
- Places API
- Use of services like geocode without the Maps. Caching consideration (max 30 days) still applies.
- The Places API will now have parity for all platforms (iOS, Android, JS, HTTP).
- Places API Autocomplete price can go up to 50% off (from internal, to basic/session) the price? This was only possible by separating the high value attributes (street view/photo, ranking, opening hours) vs the basic address/POI information (address, lat/lon, etc.).
- All customers will get the same service level (SLA and disabling publicity).
- All customers will now get 24/7 technical support.
- Pay per use, good for internal low usage applications (under 10K) and for customers that used to require multiple licenses (internal vs external) will now be less expensive.
Internal and low usage will be favored (used to pay twice the price of public facing app). Premium VS Free.
- Single license (internal, external, OEM) simplify pricing model customers such as order/delivery, involving customer purchasing online, and call centers receiving customer orders.
- High volume public facing applications will face a price increase:
- Dynamic Maps
- Places API (ie: Batch geocoding)
- Existing standard license customers will most likely be billed for their API usage.
(30% Maps, 70% Routes)
▲ + 50% increases
(33% Maps, 33% Routes,
33% Places) = Even
(20% Maps, 30% Routes, 50% Places)
▲ + 75% increases
(10% maps, 90% Places)
▲ + 100% increases
(40% Maps, 50% Routes)
▲ + 100% increases
Public Facing Application
(Low volume usage,
▼ - 33% decreases
(Internal & External license)
▼ - 100% decreases
(High Volume of Places,
but no Maps required)
▼ - 50% decreases
(Minimum wage asset)
▲ + 1000% increases
Korem experts can help
We bring our
expertise to you
We simplify usage estimation: we help in providing better estimates of consumption.
We have been a Premium Google Partner for 10+ years, we are truly experts you can trust.
We provide billing flexibility with our partner’s experience
Whether it is pay as you go, billing/invoice method (credit card with monthly price), we will provide all available options. We can help you activate your billing information
We offer consulting services targeted to your business needs
Application optimization (redesign, alternative options…) Help you simplify your usage type with specific use cases, such as T&C and license type, free vs not free (closed community, internal call center application sharing links to public) and so on…
Frequently asked questions
You will need to login in the Google Account used to create the Google Maps API key of your application.
|No changes to existing pricing||Google will enable customers’ accounts that have not enabled billing for the $200 credit|
|Customers can start to implement the new features such as Places Autocomplete with Session ID||The new pricing model will apply, and the customers are responsible for the new fees.|
|Customers can activate coupon to apply to their usage through their billing account||Over $200 usage during the monthly billing cycle, Google will disable your application and it will not be reset. This will apply only if you have not given your billing info.|
|No changes to existing pricing||The new pricing model will apply||The new pricing model will apply, and the customers are responsible for the new fees.|
|Customers can start to implement the new features such as Places Autocomplete with Session ID||Gap credits apply – customer should not see any increase in their costs|
|Customers can view new usage in console||Credits based on March 2018 usage|
|No changes to existing pricing||The new pricing model will apply, and the customers are responsible for the new fees.|
|Customers can start to implement the new features such as Places Autocomplete with Session ID|
|Premium plan launch Sept 1 Transition to map client ID and API keys, so no customer engineering effort is required||Can purchase Premium Plan until July 15, 2018.|
|Bridge contract option for customers who will see a price decrease|